Neom unveils Leyja hotels’ brand

Pictured: rendering of Our Habitas Home of Adventure, Neom.
Neom, the new urban area in northwestern Saudi Arabia, has revealed Our Habitas as the operator of a hotel trio in its new Leyja destination.

Following last month’s launch of Leyja the three hotels’ brand promises an ‘unparalleled journey’ for guests seeking to experience adventure, celebrate nature and explore innovative wellness practices.

Eco-tourism vision

Bringing to life Leyja’s luxury eco-tourism vision, the destination has been developed within a natural wadi and carved between 400m-high mountains that have been crafted over long centuries by the power of nature and water.

Designed by renowned architects, the Our Habitas ‘homes’ will feature 120 rooms and suites split equally across the three properties, each offering differentiated experiences while taking guests on an integrated journey of human transformation through disconnection and reconnection.

Three homes

The three properties will be Home of Adventure, where adventure, sport, and technology collide; Oasis, a celebration of nature; and Home of Wellness, featuring cutting-edge longevity and ancient ritual inspiration.

With 95% of Leyja preserved for nature, the properties will be housed in architectural structures designed to enhance the natural surroundings.

Spectacular designs

The design for the Home of Adventure traces the topography of the wadi and forms an out-of-this-world appearance, allowing guests to seamlessly embrace rock climbing, mountain biking, horseback riding, and multi-day treks.

Situated further into the wadi, the Oasis is a property that naturally rises alongside the mountains, symbolising the balance between natural protection and strategic innovation. Oasis will indulge guests with stargazing rituals and culinary delights, including a ‘chef in residence’ programme.

The final hotel within Leyja will be a restorative retreat for guests. A highly reflective piece of architecture, the Home of Wellness mirrors the surrounding landscape. The property will play host to global longevity experts while blending innovative wellness practices with ancient rituals.

Experience centre welcome

Guests are encouraged to experience each of the three homes as part of a journey to the region. All journeys will commence at a coastal experience centre, at the entrance of the wadi.

On arrival, guests will be invited to embrace Our Habitas’ signature welcome ceremony – a 5-minute ritual that grounds each visitor in their purpose for coming and their intentions for the journey ahead, before learning more about the region.

Visionary project

Our Habitas co-founder and CEO, Oliver Ripley, commented: “This project is truly unique and visionary.

“The natural beauty is otherworldly, the architecture and design remarkable and the experience will offer our community an ever-deeper journey of discovery and transformation; both of themselves and their connection to the natural world around them. We are honoured to have this opportunity.”

Pushing traditional limits

Chris Newman, executive director of Neom Hotel Division, said: “Our Habitas successfully pushes the traditional limits of hospitality and offers inclusive experiences that engage guests’ imagination. This approach truly resonates with our ambition to be a catalyst for change in our industry.

“Visitors to Leyja can expect to be enchanted by Habitas with a personalised experience, supported by the wider Neom tourism infrastructure.”

Curated experience

Jeremy Lester, Neom executive director of Gulf of Aqaba added: “Leyja effortlessly blends natural and developed landscapes in an innovative and sustainable manner, aligned with Neom’s broader commitment to conservation.

“Our Habitas’ thoughtfully curated hotel experience promises serenity, escape, and adventure, set amongst the area’s stunning natural beauty.”