Necessity is the mother of invention
Selo is a family-run company and we live by our ‘Why‘. Simplify bespoke and complex building methods – it’s our core reason for existing.
Our ‘Why’ runs through our organisation, drives our innovation, governs the products we design and the service we provide. From day one, we have focused on the customer’s real problems and real needs and every single one of our products and innovations have come from customers’ requirements and feedback.
A simple solution to a complex problem
Some say ‘necessity is the mother of invention’, but sometimes inventions can become the mother of all necessities.
Managing director Hans Purdom and the R&D team had been searching for the best way to eliminate the use of riser door piano hinges forever, but had come up empty-handed each time…that was until Hans was cooking on his BBQ on a sunny autumn afternoon in 2014. There, on his BBQ door, was the solution Selo had been searching for.
From that day forward, the Quadra became the first ever riser door to be hung on a quick release pivot hinge, taking it to the number one riser door in the world.
- Caroline Guizani
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- Simplify bespoke and complex building methods – It’s our core reason for existing.