The Reuben Brothers-owned Mondrian Shoreditch London is gearing up to open following a complete redesign of luxury hotel The Curtain by Goddard Littlefair.
Following the 2020 announcement that The Curtain hotel is to become Mondrian Shoreditch London, the stylish property is now on the verge of returning with a fresh new look and feel.
Making a mark on London
The July 2021 opening of Mondrian Shoreditch London will mark the return of the lifestyle brand to London, and the arrival of Spanish chef Dani García’s first UK restaurant. Mondrian’s new European flagship will be the sixth hotel in its global portfolio.
On opening, the Reuben Brothers-owned hotel will reveal completely redesigned interiors courtesy of London-based studio Goddard Littlefair. News of this hotel’s impending opening follows Accor’s late-2020 acquisition of SBE’s hotel brands, when the group also revealed its planned joint venture with Ennismore.
“We are very proud to collaborate with Jamie Reuben and his family in bringing the iconic Mondrian brand back to London,” said Chadi Farhat, chief operating officer of SBE. “The city has been and will continue to be a thriving hub for our lifestyle offerings, and myself and my team are excited to re-establish Mondrian as one of London’s most innovative destinations for lifestyle, hospitality, culinary and mixology experiences for locals and travellers alike.”
Reuben Brothers added: “We are delighted to be partnering with Accor and SBE to open a European flagship Mondrian hotel, which will enhance Shoreditch’s already thriving artistic contribution to our capital. Mondrian Shoreditch will be a go-to luxury lifestyle brand for culinary and culture-seekers from all over the world.”
A creative new social hub
The Shoreditch property will combine inspiration taken from its creative surroundings with the energy and playful DNA of the Mondrian brand, introducing guests to the neighbourhood’s cultural vibrancy. Collaborations with local personalities and brands will include artistic pop-ups and live performances in The Screening Room.
Overall, the hotel will comprise 120 guestrooms, including 13 suites, along with co-working areas hosting weekly events like panel discussions, exciting dining and mixology concepts, event space and the Altitude Rooftop. The Curtain Members’ Club will also reopen.
In leading the design for the hotel, Goddard Littlefair has created a playful lobby area encompassing artist installations and guestrooms with a theatrical aesthetic. The double-height ground-floor bar features hand-painted artwork by Fred Coppin and the rooftop bar is dressed with striped shade structures. Dakota Development, which is a subsidiary of SBE, provided technical service support for the development process.
A highlight of the new property is the lower-ground Spanish restaurant Bibo by chef Dani García. This restaurant will be joined by the all-day café and cocktail bar Christina’s Shoreditch, highlighting the produce of local farmers, growers and community bakeries. Guests will have access to Altitude Rooftop for breakfast too, with this space otherwise reserved for the private members’ club.
García said: “It is an honour to open our first UK-based restaurant alongside our amazing partners Accor and the Reuben Brothers, and we are excited to establish the property as the heart of the Shoreditch food scene. I have always been fascinated by the vibrant energy of London and look forward to welcoming guests to our restaurant in the Mondrian hotel, which is sure to become a true icon in the district of Shoreditch.”
This opening follows the recent launch of Mondrian Seoul Itaewon and the announcement of plans to launch Mondrian Bordeaux and Mondrian Cannes in 2022. Soon-to-be announced Mondrian properties will take the brand to Australia, the Dominican Republic, Germany, the Maldives, New Zealand, Puerto Rico, Singapore, Thailand and Vietnam.
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Mondrian presents the consummate expression of a balancing act between apparent contradictions – entertainment and spirituality, cutting-edge style and simplicity, fantasy and reality.
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