From the army to the hospitality industry: Gordon Brown

by | Dec 20, 2017 | Experts

Gordon Brown, founder, owner and CEO of TeleAdapt opened up and told us how coming back from the army meant creating his own company and promoting connectivity solutions to benefit clients’ experiences

At the latest installment of the successful TOPHOTELWORLDTOUR event in New York on November 15th, we caught up with TOPHOTELNEWS leader Gordon Brown, founder, owner and CEO of the London-based company TeleAdapt. Brown set up the organisation 25 years ago and now the company grown to have offices in the US, Dubai, Hong Kong and China. TeleAdapt provides connectivity solutions to hotels and the hospitality industry and their products can be found in over 4 million hotel rooms across the globe, spanning every category from 2 to 7 star hotels and from big name brands to small, independent boutique hotels.

The foundation of TeleAdapt, a career highligt

Brown cites the foundation of TeleAdapt as his career highlight. Interestingly, Brown was a military man before he became involved in the hospitality and communications industry, and his career change came about when he had left the army and recognised a need for travelers using nascent technology, in the form of laptops and modems, to be able to connect to telephone sockets as they were on the move. Brown saw the opportunity for the creation of a company that would assist these business travelers in their quest to get connected, and now, 25 years later, as the game has changed, TeleAdapt has focused their business on working within the hospitality industry.

Challenge: meeting de demands of the guest

Brown says that meeting the demands of the guest in terms of their hotel experience, complete with phones, sockets and outlets in their rooms which are as good as or better than those similar devices at home, is a challenge, because hotels have to keep up with this ever-changing world of technology. In particular, he says that recent developments in voice control technology pose a significant challenge in terms of being able to install systems in each hotel room that recognise 140 different languages that work efficiently and effectively, especially if people are used to having these devices, such as Amazon Alexa, in their own homes. Delivering these systems needs to be both of benefit to the guest and the hotel, so they must be simple enough to use but also complex enough to perform all of the functions required of them.

In terms of industry outlook, Brown warns against hotels falling into the trap of going along with fads or trends, as these tend not to be solid choices in the long term. Instead, hotels should be focusing on providing services that are of value to them and to their guests.

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