Marriott’s Protea Hotels holds onto crown of cool in South Africa [Construction Report]
Protea Hotels – recognised as coolest hotel brand in South Africa
Marriott’s South African hotel brand Protea has taken the title of Coolest Hotel Brand for the ninth year in a row
We find out what makes this, one of Africa’s leading hotel brands, so hot it’s cool.
Protea Hotels knows what South Africa wants
Perhaps the definitive stamp of approval for any hotel is to be bestowed with the “cool” label, so Protea Hotels, a Marriott International-owned South African hotel company, must be delighted with its current title as South Africa’s Coolest Hotel Brand.
However, this is nothing new for Protea Hotels, given that the Sunday Times Generation Next Survey has honoured them with this coveted award an incredible nine years running.
The award cements Protea’s position as a leader and trendsetter within the South African hospitality industry, where they have been deftly able to distil the wants, needs and desires of the contemporary traveller.
Neal Jones, Chief Sales & Marketing Officer, Middle East and Africa, Marriott International, spoke of the award, saying, “Designed for the progressive yet pragmatic traveller seeking a high-quality travel experience, Protea Hotels by Marriott has been redefining and leading the evolution of travel in a highly competitive and dynamic market exceeding guest expectations consistently.”
“We are delighted to be recognized for our efforts and win this coveted accolade for the ninth consecutive year, gaining the confidence of the next generation of travellers in a strategically important market. This award is a testament to the hard work and commitment of our teams,” Jones went on to say.
The diverse evolution of South Africa’s hotel market
It’s quite a feat that Protea has managed to stay on top of the hotel game in South Africa for almost a decade.
The Generation Next survey has been going for 13 years, and it polls the opinions of over 5,500 young South Africans between the ages of 8 and 22.
This demographic has changed drastically in the past couple of years and for Protea to keep up with the ever-evolving demands of the millennial generation in a country that is as ethnically, socially and culturally diverse is quite something.
“Delivering a highly personalized experience that caters to the demands of a forever young demographic has been at the core of everything we do,” says Danny Bryer, Area Director for Sales & Marketing, Protea Hotels by Marriott.
“We know it is important to stay ahead of the game and we constantly challenge ourselves to go above and beyond. Being part of Marriott International’s global brand portfolio gives us access to global trends and best practices and allows us to translate these into unique locally relevant experiences. This helps us to connect with forward-thinking travellers including the next generation and build loyalty with them.”
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