Marriott to bring Westin to Brazil
by Lauren Jade Hill | 24 Oct 2021 | All, Design
Hotel giant Marriott International has struck a deal to open the KPF-designed The Westin Hotel São Paulo, the brand’s first property in Latin America’s largest country.
Brazil’s economic powerhouse is eagerly awaiting the arrival of a towering new hospitality scheme.
A prime location
Marriott International has signed a franchise agreement with Hotéis Deville to introduce a Westin-branded property to São Paulo. Slated to open in the spring of 2024, the project will feature 187 guestrooms and suites in the city’s exclusive Itaim Bibi district.
The Westin Hotel São Paulo will be part of the JK Square mixed-use development, set to bring together a mix of shops, offices and residences upon completion.
“We are delighted to announce this exciting newbuild project in a prime location within the city to be developed by Hotéis Deville,” said Laurent de Kousemaeker, chief development officer in the Caribbean and Latin America for Marriott International.
“São Paulo is a key South American gateway city with great opportunity for new quality branded upper-upscale product. Our signature wellbeing Westin brand will offer a fresh and unique experience to both international and Brazilian guests.”
Westin’s ambitious plans
According to the plans, the hotel will be home to a second-floor restaurant, a bar integrated into the lobby and a third-floor wellness area boasting a swimming pool and fitness centre. Events will also be catered for across a variety of conference and meeting rooms.
SDI Desenvolvimento Imobiliário will develop the KPF-designed scheme.
“We are very excited about this project in São Paulo, which will serve as part of an iconic complex in a desirable location,” said Jayme Canet Neto, Hotéis Deville CEO. “The innovative Westin brand that caters to both corporate and leisure travellers will elevate the offering in the market.
“Our longstanding relationship with Marriott as franchisees of the São Paulo Airport Marriott in Guarulhos has been very successful, and we are certain that this new development will further deepen our collaboration.”
Related Articles
The Set Collection introduces DEOS Mykonos as latest member
Mar 27, 2024
Set on a hilltop overlooking Mykonos town, DEOS takes on a contemporary Cycladic aesthetic and draws on the Mykonos essence for its wellness and culinary concepts. Island connection Opening this spring as a part of The Set Collection, DEOS Mykonos is crafted by the...
Accor broadens European coverage
Mar 27, 2024
Accor will be launching a series of new hotels in 2024, as it looks to expand the brands in its Premium, Midscale & Economy division. The division, established in the last year as the company was reorganised by segment, already has around 3,000 hotels across...
Centara heads for the top table
Mar 27, 2024
Thai hotel group Centara has declared 2024 will be a momentous year for its business, as it gets busy working through an ambitious development strategy, heading towards its target of joining the top 100 global hotel operators by 2027. The new impetus comes following...
First Tribe Hotel in Germany
Mar 27, 2024
Previous Next A premiere for the hotel industry in Germany. The lifestyle brand Ennismore opened its first hotel in Baden-Baden under the Tribe brand in 2023. The interior design and storytelling were developed by Studio Aisslinger (Berlin). The five-storey hotel has...
Hilton buys Graduate Hotels
Mar 25, 2024
Hilton has agreed to acquire the Graduate Hotels brand, adding a new lifestyle offering to its portfolio. The hotel giant will pay USD210m for Graduate, taking on 33 operational hotels, and two pipeline properties. With Hilton's backing, the Graduate brand is set to...
Asia milestone for IHG Hotels & Resorts
Mar 25, 2024
IHG is celebrating the milestone of opening more than 1,000 hotels across Asia Pacific. The achievement comes after a busy year of openings across the region, as the group looks to continue growing its presence across its many brands. Of the total, more than 700...
ABOUT THE CHAIN
-
The Set Collection introduces DEOS Mykonos as latest member
27 Mar 2024 -
Hilton buys Graduate Hotels
25 Mar 2024 -
Asia milestone for IHG Hotels & Resorts
25 Mar 2024 -
Minor Hotels to develop a new Anantara resort in Zanzibar
25 Mar 2024 -
The Leinster opens as Dublin’s first hotel in the luxury lifestyle category
22 Mar 2024
Newsletter
Subscribe to receive hotel industry news you can use!