Marriott reveals ambitious Vietnam expansion plans

by | 27 Apr 2022 | Chains

The Westin Resort & Spa Cam Ranh – Haven Lounge (Imagery Marriott)

Marriott International expects to quadruple its portfolio in Vietnam with 30 signed hotels now in the pipeline.

This planned expansion will signify several brand debuts and entries to new destinations across the country.

Countrywide growth

Following the reopening of Vietnam’s borders, Marriott International has announced its significant expansion plans in the country.

The group currently plans to add almost 9,000 rooms to the country’s portfolio, with brands including Ritz-Carlton Residences, Marriott Hotels, Westin and Courtyard by Marriott making their debut.

“Vietnam experienced impressive pre-pandemic economic growth driven in part by coordinated development policies and the strong investment in infrastructure,” said Rajeev Menon, president, Asia Pacific (excluding Greater China), Marriott International.

“Our growth in Vietnam reflects the trust our local owners and franchisees continue to have in Marriott International, and we look forward to presenting them with opportunities to leverage our comprehensive portfolio of 30 brands, as well as our strong distribution network.”

The group currently operates 10 properties across Vietnam. Together these hotels comprise 3,294 rooms and span six of the company’s hotel brands.

Burgeoning hotel segments

Through this expansion, the group will continue the success its premium brands have had here. Sheraton Hotels & Resorts is expected to debut in several new locations including Phu Quoc, Ha Long Bay, Dalat and Binh Chau.

A new property in the Renaissance Hotels collection is planned for Danang and hotels under the Le Méridien Hotels & Resorts brand are planned for Danang and Cam Ranh. The group’s flagship Marriott Hotels will arrive in Hanoi and Hoi An, Westin is planned for Hanoi and Cam Ranh and the Marriott Executive Apartments long-stay brand is entering Danang.

Driving growth in its select service portfolio, the group then plans to introduce Fairfield by Marriott to locations including Vinh Yen, Ha Long and Hanoi while also bringing Courtyard by Marriott hotels to Danang, Ha Long and Nha Trang.

In terms of branded residential developments, the group has almost 190 projects open or under development across the globe, with Asia Pacific (excluding China) standing out as the fastest growing region for properties in this segment.

In 2021, the group announced a new milestone branded residential project for Ho Chi Minh City, with completion expected in late 2024. The Ritz-Carlton Residences, Hanoi is also planned for 2024 completion.

“Vietnam is a vibrant destination and has over the years experienced record levels of tourism as international travellers flocked to the country and domestic travellers began to discover the many wonders available in their own backyard,” said Jakob Helgen, area vice president – Thailand, Vietnam, Cambodia & Myanmar, Marriott International.

“With the recent reopening of borders, we are hopeful for Vietnam to rebound rapidly, and we are excited to expand across even more parts of this captivating country.”

Related Articles

Royal Sonesta gets US franchising green light

Royal Sonesta gets US franchising green light

Sonesta International Hotels Corporation has made the Royal Sonesta brand available for franchising in the US. Royal Sonesta is a collection of hotels that now provides franchisees an upper-upscale option for city and leisure destinations. High end advance Sonesta...

Mexican chain takes main stake in Italian hotel firm

Mexican chain takes main stake in Italian hotel firm

Pictured: rendering of Casa Baglioni. Mexican luxury hotel company Palace Resorts has acquired a majority 75% stake in Cogeta Spa, the holding company of Italian counterpart, Baglioni Hotels & Resorts. The deal is part of a strategic financial partnership between...

New Icelandic hotel name has grand Nordic plans

New Icelandic hotel name has grand Nordic plans

Photo by David Bayliss on Unsplash. A new hotel operator, Legendary Hotels and Resorts, will be entering the Icelandic hospitality market over the next two years, with ambitious plans to construct, purchase or rebrand a portfolio of 12 hotels. The first hotel has...

Short stay specialist gains €21 million funding for expansion

Short stay specialist gains €21 million funding for expansion

Pictured: The Bob W team. Contemporary short stay apartment brand, Bob W, has secured €21 million in series A funding, led by IDC Ventures, Elevator Ventures, Verve Ventures and Flashpoint. ‍Based in Helsinki and Tallinn, Bob W believes the latest investment...

UK chain to rebrand in advance of expansion

UK chain to rebrand in advance of expansion

Great London Hospitality (glh), the largest hotel owner-operator in London, UK, is to rebrand this autumn. The business will become Clermont Hotel Group to align more closely with its anchor brand, The Clermont. European target This change of corporate identity marks...

The Ascott reveals how it will expand

The Ascott reveals how it will expand

Singapore-based extended stay specialist The Ascott has outlined its strategy for accelerated growth. CapitaLand Investment’s (CLI) wholly owned lodging business unit shared its business outlook in a panel discussion at a recent gathering of over 200 institutional...

ABOUT THE CHAIN

Westin, known for its full-service hotels, resorts and residences around the world, is a lifestyle brand competing in the upper-upscale sector.

IN THIS ARTICLE

Pin It on Pinterest