Marriott International is known for their quirky client engagement and marketing schemes; from a 0 gravity hotel room to partnering with TED Talks to entertain and educate hotel clients, the group definitely has a keen sense of how to get their product out there. JW Marriott Hotel & Resorts have revealed to come together with DJI, the world’s leading manufacturer of drones and drone technology, in a collaboration that aims to provide guests with innovative and fun photography and video experiences, enabling them to record and share their stay online with people from all over the world.
“Delivering an exceptional guest experience is at the heart of what we do at JW Marriott, and this exciting partnership with DJI allows us to continue transforming the way our guests capture their travel experiences,” says Mike Fulkerson, Vice President of Brand Marketing, Asia Pacific, Marriott International. “Anji is a fantastic destination to pilot this cutting-edge technology and the program will help guests both learn something new and share their experiences with friends and family.”
JW Marriott Zhejiang Anji Resort in China has been chosen as the group’s first hotel to try out the pilot scheme. It was chosen because of its unique location close to the famous Anji Bamboo Forest, and will provide guests with the opportunity to capture this incredible geographic location on camera. It is a contemporary marketing strategy; using both cutting edge technology and the consumer of the hotel’s service themselves to generate both content and engagement on social media, benefitting both the hotel group and the drone company.