Marriott betting on luxury hotels with 30 new openings in 2019 [Infographic]
The iconic new W Dubai – The Palm which recently joined Marriott’s portfolio.
Marriott thrusts its eight luxury brands into the spotlight as more than 30 new hotels will expand the group’s luxury presence around the globe in 2019.
Bulgari, W Hotels and St. Regis are just some of the hotel brands owned by Marriott International which will be catapulted into sharp focus this year, as the hotel goliath plans to cement its luxury presence internationally with a slew of new openings in several prime destinations.
We find out more.
Marriott’s luxury portfolio to grow in 2019
Marriott has announced that it has over 200 luxury properties simmering in its development pipeline, 30 of which will open their doors to guests in 2019.
Following a review of the behavioural patterns of luxury travellers conducted in partnership with Team One creative agency, Marriott has positioned its eight luxury brands, The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis, W, The Luxury Collection, EDITION, JW Marriott and Bulgari, to take centre stage in the coming years.
Given the survey’s findings, Marriott is redefining what luxury hospitality means, and aiming to make its luxury offerings more experiential, more destination-based and more conducive to personal discovery.
Each of Marriott’s luxury brands has its own unique identity, and as such Marriott is in prime position to help guests create transformative and individual experiences.
The Ritz-Carlton in particular looks set to have a good year in 2019, when it will celebrate the opening of its 100th property, one of six Ritz-Carlton hotels that are due to open this year.
St. Regis will see itself branching out into China, Cairo and Venice, while W will grow ever bigger and more important, with eight hotels in this year’s pipeline.
EDITION will build on its 2018 success, where it doubled the size of its portfolio, with new offerings in New York City and Hollywood, and The Luxury Collection will see new properties open in desirable destinations such as Okinawa and Budapest.
Luxury in the Middle East and Africa
As part of its luxury expansion, Marriott is delving deep into opportunities presented in the luxury markets in Africa and the Middle East, where the group plans to open 19 new properties, giving an additional key count of over 3000 rooms, in 2019.
These figures were announced in advance of the Arabian Hotel Investment Conference, a forum which brings together industry professionals from around the globe to get the most up-to-the-minute news on developments in the region.
Marriott plans to operate in excess of 100 more properties in its Middle Eastern and African portfolios by 2023, and the spate of openings to take place in 2019 will set the course for this.
Jerome Briet, chief development officer, Middle East & Africa, Marriott International, said, “This region continues to present us with opportunities to further grow and enhance our portfolio across new and established markets. While the majority of our growth will be through new-builds, we are seeing an increasing number of conversion opportunities, especially in the luxury space.”
The main brands operating in this region will be Sheraton, the Autograph Collection and Marriott Hotels.
Here is a TOPHOTELCONSTRUCTION infographic detailing Marriott’s global hotel pipeline.
Let’s take a look at a few other projects currently underway by Marriott:
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