LEVA Hotels agrees partnership to support US expansion plan

by | 26 Jun 2020 | Portfolio

“We are proud to launch the LEVA brand in the USA,” says JS Anand of LEVA Hotels.

Dubai-based LEVA Hotels has announced a new partnership that will help the young brand grow its footprint overseas.

LEVA Hotels has signed an exclusive partnership with Vackma to grow the brand in the US. We find out more.

Bringing LEVA to the US

The agreement allows Vackma to develop and operate 3- and 4-star hotels under the original LEVA brand and the group’s three sub-brands in the US while offering hotel owners a choice of both franchise and management agreements.

JS Anand, founder and CEO of LEVA Hotels, said: “We are proud to launch the LEVA brand in the USA, partnering with a prestigious group such as Vackma. The tie-up is part of our strategic growth plan and steadfast vision and demonstrates the resilience of our brand despite the recent industry challenges. We look forward to a successful collaboration with Vackma to expand LEVA Hotels in the US.”

Vackma – an experienced partner

Vackma has over 30 years’ experience working in the global hospitality industry, and its past and present projects include airports, foodservice operations and first-class hotels. Given the company’s background, its partnership with the innovative LEVA Hotels brand could well prove to be a mutually beneficial one, which delivers outstanding customer experiences and solid returns for operators.

Anton Muller, founder & CEO of Vackma, said: “We are delighted to partner with LEVA Hotels that holds great potential for growth. We are confident it will serve as a refreshing choice, offering superior brand standards and exceptional management options to hotel owners, with flexible terms tailored for diverse market segments. At Vackma we help bridge the gap between the owner’s vision and today’s market needs and LEVA is a perfect fit in our scheme.”

LEVA’s ambitious growth plans

After gaining momentum and exploring partnership opportunities, LEVA is ready to grow its portfolio further and is now looking to expand across the GCC, Africa, Europe and the US.

The success story began with the flagship LEVA Mazaya Centre, a deluxe 4-star property in Downtown Dubai. Apart from the newly announced partnership with Vackma, the group recently signed management agreements for two hotels in Muscat and a property in Kampala.

Given the uncertain circumstances around Covid19, these growth plans may seem quite daring, though LEVA is clearly confident in the strength of its brand offering and partners. Many Middle Eastern hoteliers will be closely watching how the company performs in the US, since it’s relatively rare for a hotel company from this region to successfully enter and thrive in the American market.

Let’s take a look at a few outstanding hotel projects in the US: