JOI-Design gives Ginger Goa a fresh look in Indian expansion

by | 07 Nov 2019 | Design

The Ginger Goa, boasting its new, friendly design and playful elements. (Photo: Ginger Hotels)

As the Ginger hotel brand grows in India, its Goa property gets a design overhaul by Germany’s JOI-Design.

Taj HotelsGinger brand is migrating from the budget space to the lifestyle segment, and JOI-Design has been drafted to create a new identity, look and feel for their new properties.

We find out more.

JOI-Design on board for new look at Ginger

Taj Hotel’s former budget brand Ginger is getting a new lease of life in the lifestyle space as the Indian hotel group enlists German firm JOI-Design to bring its know-how from Hamburg to Mumbai.

Ginger currently operates 45 hotels in India, with a further 33 in the pipeline, so it was the perfect time to give Ginger a fresh new look before it embarks on a new phase of expansion on the subcontinent, starting with the Ginger Goa.

“The Indian hotel market has long been waiting for a budget lifestyle hotel,” says Gaurav Premchandani, CEO of JOI-Design India.

“Our intercultural teams have combined knowledge of European approaches to changing expectations with an analysis of the developing Indian hospitality industry. As a result, we have turned the idea of ​​a traditional Indian low-budget hotel upside down and created a new Ginger brand tailored to the mature Indian travel market.”

Bold and colourful

The new Ginger properties’ concept is colourful and bold, exuding youthful energy while at the same time conveying professionalism and experience.

It is designed to reflect the confidence of India’s booming tourism industry, and Peter Joehnk, Partner at JOI-Design, says, “It’s a colourful, happy concept, with the theme of pure colours, linear structures and ‘tape art’, but also a regionally recognizable element near the reception, in the case of Goa, tiles, but not classical Portuguese style, but a ‘coloured translation’ specially-made for the hotel.”

Each Ginger property will be individually conceived of, making sure each hotel has a unique identity while still ensuring it is easily identifiable as a Ginger-branded hotel.

Fun and freedom

JOI-Design have conceived of a fun and friendly concept for Ginger Goa which doesn’t take itself too seriously.

Where guests might imagine there are chairs, instead there are swings. There are lots of nooks and crannies in which to take selfies to post to Instagram, and the guest rooms are pared back in size, but still big on personality.

Communal work areas are designed to bring people together, and there are also creative elements such as loose guitars that can inspire guests to play a song and get other visitors engaged in a singalong.

ABOUT THE CHAIN

 

Indigenously-designed and developed by The Indian Hotels Company Limited, the guiding principle behind the design of Ginger Hotels was to create a unique ‘space’.

MORE NEWS
Picnic basket or luxury hotel? You can have both!
Where history meets modernity: Moxy Washington by FILLAT + Architecture
The Joy of Plants takes over in London’s Leman Locke hotel
JOI-Design gives Ginger Goa a fresh look in Indian expansion
New hotel fit for a king opens within the Palace of Versailles
Connectic by Cooper Carry Architects wins Radical Innovation award
Six Senses becomes first-ever luxury resort in the Galapagos Islands
Dubai’s Studio One Hotel channels cinema and radio in daring design
EDITION Dubai an exercise in understated luxury: Pooja Mulani
Designed for the X, Y and Z generations: POP Spa and Lounge
Iconic Raffles Singapore reopens after two and a half years of renovations
Accor showcases future of eco-travel at the iconic Mantis Founders Lodge
Wimberly Interiors craft sumptuous Arabian nights interiors at EDITION Abu Dhabi
Rosewood opens stylish new property in Guangzhou
Mandarin Oriental Geneva unveils royal penthouse suite
Check out Wilson Associates’ designs for proposed Autograph Collection in Japan
D.C. hotel offers new suite based on HBO’s award-winning show Veep
Arrivals, departures & awesome hospitality: the new Grand Hyatt at SFO
Concept Hotel Group forges ahead with sixth hip hotel in Ibiza
Desert hotel scoops major accolade at Commercial Interior Design Awards 2019

FIND HOTEL PROJECTS WORLDWIDE

With the TOPHOTELCONSTRUCTION online database your will get access to +6,000 hotel projects worldwide plus the decision-maker contacts.

You have Successfully Subscribed!

FIND HOTEL PROJECTS WORLDWIDE

With the TOPHOTELCONSTRUCTION online database your will get access to +6,000 hotel projects worldwide plus the decision-maker contacts.

You have Successfully Subscribed!

Pin It on Pinterest

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close