IHG unveils updated upscale prototype

by | 10 Oct 2022 | Chains

Imagery courtesy of IHG Hotels & Resorts.

IHG Hotels & Resorts has unveiled the latest evolution of its upscale Even Hotels brand through an updated design, refreshed restaurant and integrated wellness experience.

Developed in collaboration with franchisees, the new Even prototype is aimed at being more efficient to build and operate, making investment in the brand more attractive in more markets and driving future growth.

Broadening appeal

With 50 global hotels open or in the pipeline, the brand was created to maintain travellers’ wellness routines. The brand’s evolution is designed to broaden its appeal and capture more demand from guests looking to stay well when they travel for business or leisure.

The changes are designed with flexibility and choice in mind. The new Even Kitchen & Bar restaurant operates within a focused service model and features a menu that should meet the needs of guests wanting to eat healthily on the road while also offering a number of options for guests wanting to indulge.

Fitness finds

Additionally, the prototype includes enhanced in-room fitness options delivered through three new room types, each featuring experiences that should increase the potential for premium rates and give guests more workout choice.

Other Even hallmarks include spa-inspired showers, a 24/7 market, a state-of-the-art athletic studio, and complimentary on-demand digital content.

Wellness within reach

Raul Ortiz, VP, global marketing and brand management for Even Hotels, said: “Even Hotels is a strategic long-term priority for IHG Hotels & Resorts. Enhancing the brand experience to reach even more guests while driving increased owner returns is the way we are growing Even Hotels.

“Our core mission is to put wellness while travelling within reach for more people. Our new offerings and richer experiences appeal to more travellers and owners.”

Design debut

Elements of the new design will be incorporated at upcoming US openings in Austin and Waco, Texas; Bozeman, Mont.; Portland, Ore. and Long Island City, N.Y.

Additionally, Even Hotels will soon enter the San Diego market with a recently-signed new dual-branded property (along with Staybridge Suites) scheduled to break ground in 2023.

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