Hyatt Place unveils new-look hotels
Hyatt has revealed design changes, wellness upgrades and new loyalty perks for its Hyatt Place hotel brand.
Hyatt Place hotels are going to be revamped in 2019. From guestrooms to wellness facilities and the loyalty scheme, Hyatt Place will have a new look next year. We find out more about the new design and rewards program.
Customer and owner-led design changes
At the recent NYU International Hotel Industry Investment Conference, Julienne Smith, Hyatt’s SVP of real estate and development, spoke of Hyatt’s plans to overhaul the look, services and loyalty program of the Hyatt Place brand.
She said that the changes are influenced by both hotel owner and customer feedback, adding, “As a company we’re always listening to owner feedback and talking to owners.” The changes in design will be seen in the guestrooms, which will now be fitted with hard flooring, larger television screens and greater division between spaces in the room so that guests can more actively choose whether to work, relax or sleep. The bathroom will also be upgraded, with a larger vanity unit and improved showering facilities.
Renewed focus will also be put on Hyatt Place’s F&B services, with craft beers, local brews and traditional dishes from the destination of the hotel itself.
Wellness and loyalty take centre stage
Alongside the planned changes to the hotel’s design, Hyatt Place hotels will also be focusing more heavily on what perks loyalty members will get. Jim Chu, global head of development and owner relations at Hyatt, said, “It’s about both looking for a continued great experience for guests, and about creating a different experience and value for World of Hyatt members.”
With this in mind, World of Hyatt members will now be able to get a free breakfast at Hyatt Place hotels, and members of certain tiers will also be able to avail of check-ins through Hyatt’s mobile app.
The app will also allow members to avail of Hyatt Place’s wellness programs, which have been improved since the acquisition of spa and wellness brand Exhale last year. Exhale-branded amenities will now be appearing in the upgraded Hyatt Place hotels, and plans are in the works to partner with other fitness facilities, such as bike sharing platforms.
The majority of these new wellness services will be available in new-build Hyatt Place hotels, with existing hotels will convert their current facilities to incorporate new wellness centres over time.
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