HR Group continues expansion with Centro portfolio takeover

Image Courtesy of HR Group
Berlin-based HR Group (HRG) is continuing its strong growth trajectory by taking over Centro Hotel Group's hotel portfolio.

As of June 1st, the takeover of 34 hotels, including 2 projects from Centro Holding, and Centro Hotel Management GmbH, has been completed.

An integrated takeover

This business transaction includes the takeover of 18 affiliated hotel companies in Germany, Austria, and the Netherlands, as well as the management platform in Hamburg.

This will result in over 2,800 rooms being integrated into the operational management of the HR Group.

Ruslan Husry, CEO and owner of HR Group, says: “I would like to thank Rahman Neiro, CEO of Centro Hotel Group, for the trust and cooperation throughout the entire business process. I am excited to continue managing these lifestyle hotels. As the largest multi-brand hotel operator in Europe, we will leverage our operational expertise and cutting-edge digitalisation to perfectly position these hotels in the market.”

The Centro hotels are strategically positioned in the midscale segment, catering to business and city travellers in major cities in Germany, the Netherlands, and Austria.

Image Courtesy of Centro Group

The propeties offer modern design, contemporary services, and central locations. The hotels operate under the brands Centro Hotels, NinetyNine, FourSide, Boutique, and NYCE.

Rahman Neiro, CEO of Centro Hotel Group, added: “I am very pleased that the HR Group has seen the same potential in our concepts and properties as we have, and these will now have the deserved growth potential due to their integration into HR Group’s extensive network. The transition will be overseen by my sister, Homeira Amiri.”

Hamburg headquarters to remain

All employees of the hotels and the headquarters in Hamburg will be retained, ensuring their continued professional growth and stability.

The Hamburg team will continue to manage the hotels as an independent business unit, led by Eric Buitenhuis. He is fully responsible for the Centro portfolio management and its integration into HR Group.

Mr Buitenhuis said he was excited about the upcoming challenge and the opportunity it presents for employees: “It is a wonderful task to integrate the employees and hotels into the HR Group,” he said.

“I have accompanied the development of the HR Group for many years and have closely observed its enormous growth. I am, therefore, proud to be part of this up-and-coming company again and to play my part—together with the great employees.”

With the takeover of the Centro portfolio, HR Group‘s portfolio encompasses close to 200 hotels in Europe through ownership, lease or management agreements.