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Hilton enlists Rosario Dawson for new Puerto Rico travel ad campaign [Construction Report]

by | 09 Nov 2019 | Chains

Rosario Dawson posing at the Hilton Caribe. (Photo: Hilton)

The Puerto Rican-American actress Rosario Dawson is the latest celebrity to work with Hilton to promote the company’s strong presence on the Caribbean island.

Hilton has announced a new ad campaign aimed at encouraging travel to Puerto Rico, and it features actress Rosario Dawson.

Dubbed “Carry on Puerto Rico”, the campaign is designed to tell travellers — especially those coming from the U.S. — how easy it is to not only visit the island but also to immerse oneself in its natural beauty and rich culture.

Dawson’s family originally hails from Puerto Rico, making her an ideal celebrity choice for the new campaign.

A key point in the new campaign is that Puerto Rico features world-class beaches, lively music, and diverse local cuisine — all within reach of a short flight with just a carry-on bag.

The ideal match: Hilton’s Puerto Rico ads with Rosario Dawson

Apart from promoting Puerto Rico as a destination, of course Hilton also wants to draw attention to its presence in nearly every corner of the island.

With eight hotels and resorts ranging from the newly renovated iconic Caribe Hilton and the tropical Embassy Suites by Hilton San Juan Hotel & Casino to Hilton Ponce Golf & Casino Resort and Embassy Suites by Hilton Dorado del Mar Beach Resort, there’s a Hilton hotel for every type of traveller.

“I am so thrilled to be a part of the Carry On campaign with Hilton,” Dawson said. “There’s just so much magic to this [island] and there are very few places in the world where people have that innate deep sense of pride of just being from Puerto Rico, and that’s here. This is a place people want to come and visit,” said Dawson, reflecting on how “Carry On” also captures Puerto Rico’s resilient spirit.

A peek at Hilton’s new ads for Puerto Rico

The content of these ads showcases the hospitality, passion and love for life among locals that are infectious to visitors, proving there is no better time to visit the island than now and no better place to stay than with Hilton.

“Rosario Dawson perfectly embodies the optimistic spirit of the island and we’re honoured to have her represent this campaign,” said Kellyn Smith Kenny, Hilton’s chief marketing officer.

“Rosario joins an impressive list of female celebrities featured in Hilton’s recent marketing campaigns who are lending their own unique voice to Hilton as the travellers’ champion, sharing how consumers can expect more and get more out of their travel experiences.”

The campaign was developed in partnership with Matador Network and features a collection of creative assets in the form of video, social and digital that will reach audiences across a variety of channels.

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Hilton is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories.


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