Hilton dramatically expands in Canada, introduces new brands [Infographic]
Tru by Hilton, one of the group’s iconic brands set to grow in Canada. (Photo: Tru by Hilton)
Hilton is doubling down on its Canadian growth efforts with a strong pipeline of nearly 70 hotels.
Hilton has recently announced a set of robust expansion plans for Canada.
Hilton officials are hopeful that the expanded footprint in the country will provide guests with vibrant, unique experiences at different price points.
Indeed, it’s a safe bet that an expanded footprint for Tru by Hilton — as well as the introduction of Canopy by Hilton and Tapestry Collection by Hilton into Canada — will offer travellers more options.
Canada’s impressive tourism growth
Canada has, overall, seen an impressive upswing in tourism in recent years.
In fact, in the first quarter of 2019 the tourism economy grew by almost 4%, a substantial number for a single quarter. Year-on-year the country experienced 8% growth in tourism growth, with overnight arrivals from the U.S. increasing by 5% in the first five months of 2019.
“The introduction of Tapestry Collection to a country experiencing a significant rise in tourism is an exciting prospect for a brand still in its early development,” said Jenna Hackett, global head, Tapestry Collection by Hilton.
“Our debut in the Canadian market will allow us to reach a new set of guests and offer those who have grown to love the Tapestry Collection brand more opportunities for authentic, independent experiences outside of the U.S.”
The largest pipeline in Canada
With Canadian tourism booming, it begs the question: which hotel company currently has the largest pipeline in Canada?
That honour goes to Hilton. Hilton’s pipeline has nearly 70 hotels with 8,000 rooms, which comprises 22% of the market’s total hotel pipeline.
In addition, here are some key growth milestones that are anticipated during the next four years:
- Tapestry Collection by Hilton: Tapestry Collection has three hotels anticipated to open in three cities – Moncton, Mississauga and Calgary. The first, Canvas Moncton, plans to open its doors before the end of the year.
- Tru by Hilton: Tru by Hilton has nearly 10 additional hotels in its pipeline which are expected to open by the end of 2021, primarily in Ontario.
- Canopy by Hilton: Hilton’s lifestyle brand is set to debut in Canada in 2022 with Canopy by Hilton Toronto – Yorkville. The property will be at the cross-section of several neighbourhoods known for high-end retail and vibrant culture.
- All Suites Brands by Hilton: Earlier this year, Hilton’s All Suites brands, Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton, announced their 30th Canadian hotel opening with Homewood Suites by Hilton Ottawa Downtown.
- Full Service and Focused Service Brands by Hilton: Growth across Full Service and Focused Service categories has steadily increased in the last three years, with plans for future in-market development: DoubleTree by Hilton has 15 hotels and nearly 10 in its pipeline; Hilton Garden Inn has 25 hotels and more than five in the pipeline; Hampton by Hilton has 58 hotels and nearly 10 in its pipeline.
According to the TOPHOTELCONSTRUCTION online database 56 hotel projects are currently in the pipeline in Canada:
Let’s take a look at a few outstanding hotel projects in Canada: