For big hotel brands, it is more important than ever to stay ahead of the curve when it comes to technology. Marriott has long been leading the way in this area, but Hilton isn’t far behind. We take a look inside one of their newest innovations, the Connected Room.
Home comforts at Hilton
For many travelers, especially those who are on the road a lot for business, one of the most important things is to be able to feel relaxed and at ease, the way you do at home. Frequent travelers don’t need to worry about struggling to turn on a different TV set or work a different kettle each time they check into a new hotel room, so a new smart concept by Hilton is designed to steamline frequent travelers’ hotel experience. The Hilton Connected Room is “rooted in the unique needs of each guest”, to “offer guests the control, connectivity and personalization they increasingly want when they’re on the road’, says , Vice President of Brand and Guest Technology at Hilton.
Smart room, smart app
Available to members of the Hilton Honors loyalty program through the Hilton Honors app, the Connected Room allows guests to control various elements of their guest room, including programming favourite TV stations, setting the climate controls and connecting to certain media platforms such as Showtime, so you can pick up on your favourite shows when you arrive to the hotel. Another interesting feature of the Connected Room is that the energy usage of guest rooms can be monitored and controlled when they are not in it, and TVs, AC units and lights can be powered off, fitting nicely into Hilton’s Travel with Purpose sustainability program, which is aimed at promoting more environmentally responsible tourism.
Connected room, connected properties
Currently, the Connected Room is available to be used by Hilton’s Honors members in four hotels in the Memphis region of the United States across approximately 500 guest rooms. Since its inception and testing in 2017, Connected Room has undergone improvements, which will be constantly updated and implemented during the course of its rollout over the coming years to feature, ultimately, in Hilton’s 14 hotel brands, which is also good news for Hilton franchise owners, who sometimes struggle to combine new technologies with their existing hotels.
Let’s take a look at a few projects currently underway by Hilton: