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Grand Central Hotel, Hastings Hotels’ latest venture, is the largest and most expensively constructed hotel project ever seen in Northern Ireland.
The £53 million hotel boasts 300 bedrooms, marble flooring and dramatic interior lighting. The family run hotels provides guests with an oasis of calm – luxury accommodation, gourmet dining and idyllic surroundings provide the perfect backdrop for a well-earned break.
Hastings Hotels’ portfolio includes seven stunning hotels across Northern Ireland, offering guest luxury accommodation, gourmet dining and idyllic surroundings including; , , , , , and .
, group digital strategist at Hastings Hotels, said: “We’re all very excited about the launch of the Grand Central Hotel – the perfect setting for absolute comfort and relaxation while showcasing the best of Belfast.
“The team at Avvio really understand our goals and objectives. It’s important to us that the Grand Central appears as impressive online as it is in the flesh, and this was something that we worked closely with the team at Avvio to deliver.
“Since we’ve started working with Avvio, our online presence has really started to develop and grow. We feel confident that the team at Avvio believe in the ethos of Grand Central and wider Hastings Hotels Group, ensuring we have everything in place to drive online bookings through our website.
We’re continuing to work closely with team at Avvio to achieve our goals and objectives, building our brand awareness online and drive bookings across the group.
“Thanks to the wealth of experience from Avvio’s digital team, the implementation of SEO and PPC adverts has resulted in a significant increase in interest in the wider Hastings Hotels Group from international markets, namely North America.
Steve Collins, Irish country manager at Avvio, commented: “We’re thrilled to be working with Grand Central – one of Northern Ireland’s most luxurious hotels, building on our long-standing relationship with Hastings Hotels.
“Our team have done a fantastic job in building Grand Central’s online profile in such a short space of time, creating a vibrant and contemporary website that complements the hotels modern simplicity.
“The successful expansion of Hastings Hotels Group into the North American market really reinforces our position as the highest performing booking engine currently available on the market. We’re looking forward to continuing to grow the group’s brand online and expand their business over the coming years.”
More about Avvio
Avvio is the premium AI booking platform for hotels and accommodation providers. Founded in 2002, Avvio is committed to innovation and has grown year-on-year by developing cutting-edge technologies. The global business enables accommodation providers to drive outstanding growth in direct bookings through creating incredible personal customer experiences, while reducing their dependence on online travel agency channels. Learn more about Avvio at
More information on Avvio and other suppliers can be found on TOPHOTELSUPPLIER, the specialized service provider in the exchange of cutting-edge information of hotel construction in the international hospitality industry.