Select Page

COVID-19 impact roundup: Rosewood Hotel Group’s new relief initiative

by | 12 May 2020 | Chains

Rosewood has launched its Covid19 relief initiative. (Photo: Rosewood)

Rosewood Hotel Group launches a relief initiative with the Emergency Assistance Foundation to support staff impacted by the COVID-19 crisis.

With the global hotel industry being hit hard by the COVID-19 crisis, one may expect hotel companies to look out largely for their own survival.

However, despite the financial difficulties the current situation has put many groups in, those who can, are doing their part to support their staff and local communities.

Rosewood Hotel Group is one of these companies. They recently launched their Rosewood Raise relief initiative which will support struggling team members as well as medical staff and other frontline workers.

Rosewood Raise to help associates

In collaboration with the Emergency Assistance Foundation, a charity which assists companies with creating employer-sponsored disaster relief and hardship funds, Rosewood Hotel Group recently launched the Rosewood Raise Relief Fund.

This fund will help staff in corporate offices and managed hotels which were most strongly impacted by the current pandemic. Those who suffer from health-related difficulties will be prioritised.

Rosewood Raise to support local communities

Many Rosewood properties around the world have shown leadership in supporting the communities they operate in.

The Rosewood Miramar Beach in Santa Barbara, California, for example, has already served over 1,500 meals to essential workers including firefighters, waste handlers, and grocery store staff, among others.

The brand is also supporting medical workers in many ways. The New World Hotels & Resorts properties in Wuhan and Guiyang opened their doors to local medical teams while the hotels in London, Hong Kong and Abu Dhabi prepare and serve meals for hospital teams.

“I have always believed that people are the beating heart of the hospitality industry,” said Sonia Cheng, CEO of Rosewood Hotel Group.

“Through Rosewood Raise, we wish to stand in solidarity and with gratitude for our associates, and in support of the local communities that are so deeply affected by the COVID-19 pandemic. Our hope is that through this initiative we can provide assistance to our associates and communities who are facing serious hardship and let them know their Rosewood family is here to support them through this unprecedented time.”

ABOUT THE CHAIN

Established in 1979, Rosewood Hotels & Resorts has been welcoming guests to a world of refinement and sophisticated travel for over three decades.

MORE NEWS

 

Covid19 hotel development analysis: Accor [Infographic]
Corinthia dedicates €60 million to revamping Astoria hotel in Brussels
RIU launches hygiene manual for post-Covid19 reopenings
The date is set: Oberoi Hotels will come to London in 2022
Q1 results: Meliá reports a 25.5% revenue drop for Q1 2020
Wyndham launches “Count On Us” initiative to aid COVID recovery [Construction Report]
Spongebob Squarepants hotel in Mexico postpones opening
Brand overview: DoubleTree by Hilton to add 22,000 rooms
Q1 results: Hyatt reports 28% RevPAR decline in the face of Covid
Q1 results: Meliá reports a 25.5% revenue drop for Q1 2020
India’s luck is in as IHG brings Crowne Plaza brand to Lucknow
Q1 results: Wyndham reports global RevPAR decline of 23%
COVID-19 hotel development analysis: Hilton Worldwide [Infographic]
Kempinski’s “White Glove Service” brings class to new hygiene measures
Hotel groups cleaning up their act to prepare for post-Covid era
Travelodge announces 2022 opening of second property in Vietnam
COVID-19 hotel development analysis: Marriott International [Infographic]
New leadership at Steigenberger Hotels: André Witschi takes over
COVID-19 impact roundup: Rosewood Hotel Group’s new relief initiative
Brand overview: Hilton Garden Inn to expand by 119 hotels worldwide [Construction Report]

FIND HOTEL PROJECTS AND KEY DECISION-MAKERS

With the online database TOPHOTELCONSTUCTION you will have access to +6,000 hotel projects and all relevant decision-maker contacts.

LEARN MORE

Pin It on Pinterest