Comfy and luxurious rest. The luxury of silence, relaxation and a good night’s rest, by Dorelan
The concept of luxury is changing and evolving. More and more travellers are willing to invest in larger travel budgets in order to enjoy exclusive and high quality experiences.
In these hectic times, made of liquid work and hyperconnection, a new concept of luxury is true relaxation, which is perceived throughout the whole experience and not just limited to certain areas or services.
Just think of how much growth we have seen with the phenomena of digital detox and experiential tourism, focusing on sustainability and a renewed connection with nature and authentic places. Travellers looking for all of these aspects are generally considered high-end, and targeted by many accommodations and destinations, where “high-end” also includes culture and heritage.
These tourists are aware, able to fully appreciate their surroundings and available local services and, above all, inclined to share their positive experiences on social media and review platforms (important for all businesses in the tourism industry, improving the brand reputations of the hotels and as well as their surroundings). This is the revenge of slow tourism instead of overtourism.
And if hit-and-run tourism no longer seems to be interesting, it is also true that in order to attract high quality visitors we need to live up to their expectations. From this point of view, the destination and the accommodations are two sides of the same coin.
And if rest and relaxation play such an important role in the perception of exclusivity, we can also assume that hotel rooms are part of the selection criteria for this type of tourist. We can see it when reading online reviews about guest experiences regarding sleep quality, room ambiance, not to mention the pillows and mattresses.
The quality of sleep is an increasingly decisive factor when choosing a hotel. Customers increasingly perceive the difference between “sleeping” and “resting well”, and at Dorelan we have made it our credo.
From this point of view, therefore, marketing the quality of bed systems is more important than anything else for hotels. We never lose sight of the fact that the hotel rooms are the very heart of the hotel, the real product that a guest is buying.
One of the many challenges hoteliers have when improving their services and opening up to new markets is the quality of sleep and a good night’s rest, issues that are always a central part of the guest experience as well as the value that is perceived during each stay.
Ambiance and customisation are the new watchwords.
A good mattress, a good pillow and a wonderful ambiance are a great start.
Sleeping well, forgetting about the outside world, feeling welcome, perceiving value that goes beyond hospitality, experiencing products and services that were designed and created according to one’s needs and expectations. This is the new luxury, where the hotel room is the main character of the story.
ABOUT THE SUPPLIER
Dorelan is a leading manufacturer of mattresses, sommiers, bed bases, pillows and accessories for hotels, cruises and homes.