Club Med lays out upgrade plans

Club Med, the all-inclusive resort brand owned by Chinese conglomerate Fosun International, has firmed up plans for a slew of openings and property refurbishments.

The group, which has been shifting its product upmarket with new openings, has also launched a new Exclusive Collection Space concept, to be developed within its resorts. These spaces will feature exclusive private spaces for those who upgrade, with the first being opened with the Club Med resort in La Rosiere, France.

At the end of 2023, Club Med launched its new premium Japanese resort, Club Med Kiroro Grand. The 266 room resort is in Hokkaido’s Kiroro region, a destination where Club Med has had a presence with a resort since 1986.

In France, the group will be relaunching two resorts during 2024, in Vittel Ermitage and the ski destination of Serre Chevalier. Later in the year, it will also open a new resort in Forlong, China.

While the group has celebrated completion of a ten year plan to upgrade 70 resorts, it now starts a fresh phase that will affect 23 further locations, either with refits or new openings.

Further renovations

A substantial programme of resort renovations has been laid out. Three properties, Marrakech La Palmeraie in Morocco, Palmiye in Turkey and Djerba in Tunisia will all see work start in the second quarter. Later in the year, work will take place at Gregolimano in Greece, Rio Das Pedras in Brazil, and Cancun, Mexico.

Further refits have already been booked in 2025 for resorts in Punta Cana in Dominican Republic, Les Boucaniers in Martinique; and Phuket, Thailand. The Club Med resort in Cap Skiring, Senegal is also in the pipeline for refurbishment.

In February, Club Med trialled a pop-up high street travel agency in London, for just one day – celebrating the group’s resorts upgrades, and allowing loyal customers the opportunity to book holidays with special discounts.

Heading to South Africa

Last autumn, the group announced plans for new resorts including its first location in South Africa. Club Med South Africa Beach & Safari will be located in KwaZulu-Natal and offer guests a beach resort, plus the opportunities for safaris with the chance of seeing the “big five” game animals in the wild. The beach resort will open in 2026, along with its linked 80 room game reserve property, three hours inland.

Ahead of that, in 2025 there will be new resort launches in Borneo and Gramado in Brazil. Club Med Gramado will be the group’s fourth site in Brazil, but its first five star Exclusive Collection property in the country. Further developments have been secured in Indonesia and Oman, with opening dates yet to be set.