The redesign has been developed in collaboration with developers, owners and operators to increase guests’ likelihood to stay and maintain low build and operating costs while delivering a unique midscale experience.
Benefiting owners and operators
The latest prototype for this lifestyle brand known for its modern, nature-inspired design features redesigned guest rooms and common areas that have been curated to complement the exterior tower and purple accent lighting that was revealed last year.
Consumer testing showed that this prototype would significantly increase guests’ likelihood to stay while also remaining one of the lowest cost hotels to build and operate in the midscale segment.
The new prototype ensures optimum sustainability in operations, with features including energy-efficient LED lighting, low-flow shower heads and faucets, and a linen and towel reuse programme, as well as water refill stations, and electric car charging stations at select locations.
“Choice Hotels strives to bring an intentional approach to design and development, ensuring that every new concept not only withstands the test of time but also has the potential to deliver noticeable results to our owners’ bottom lines and guest satisfaction scores,” said Jason Cowan, Senior Vice President, Signature Development, Choice Hotels.
“The next generation of Sleep Inn incorporates inviting, wellness-focused elements that cater to the needs and senses of modern travellers. Coupled with its low cost to build and operate, the new look of Sleep Inn stands out in the midscale space and is the perfect fit for growth-minded owners.”
An enhanced stay
Designed to provide an uplifting yet tranquil sanctuary for guests, this prototype comes with bright and airy nature-inspired interiors with calming colour schemes, wood accents and murals of natural landscapes.
These interiors maximise efficiency through their layout, strategically placed back-of-house areas, easily movable furniture, easy-to-clean surfaces and ample AC and USB outlets. Key features of the new prototype include open floor-plans and large windows, nature-inspired signature murals and a welcome wall featuring illuminated natural wood cutouts.
Modernised guest rooms feature increased functional spaces, light dimming and smart thermostat capabilities, and regional artwork, with developers also having the option to choose between dusk, starry night, twilight and dawn colour schemes. The newly improved breakfast rooms can be zoned into three distinct areas including a games room, TV room and workspace.
This prototype also comes with enhanced guest wellness offering, including fitness centres and access to the BetterSleep app, as well as a free breakfast, the Dream Cup Station for teas and the Dream Corner Marketplace. The brand continues to collaborate with the AllTrails digital guidebook for outdoor activities.
David Burton, President, Burton Hotel Group and owner of The Sleep Inn & Suites Round Rock, said: “It was exciting to work with Choice on the Sleep Inn Scenic Dreams prototype. From the owner’s perspective, they really listened to us and took our feedback and made changes to improve the guest experience while keeping our costs low.”
“When people walk into this hotel, they instantly feel like they’re walking into a refreshed hotel that helps them immediately recharge.”
