Choice Hotels rebrands Suburban Extended Hotel Stay collection

Suburban Studios room
Choice Hotels International has unveiled new branding for the Suburban Extended Hotel Stay brand, now known as Suburban Studios.

Choice Hotels rebrands Suburban Extended Hotel Stay collection

by | 27 Mar 2022 | Portfolio

Choice Hotels International has unveiled new branding for the Suburban Extended Hotel Stay brand, now known as Suburban Studios.

Properties in the Suburban Studios collection will provide a home-away-from-home experience through strategic redesign.

A new look and experience

Rebranding as Suburban Studios, properties in the former Suburban Extended Stay Hotel portfolio will benefit from new branding and design building on Suburban’s commitment to providing simple and inviting accommodation while also giving hotels owners the opportunity to become a part of the high-performing extended stay segment.

“When we added Suburban, one of the first extended stay brands on the market, to our portfolio nearly two decades ago, we did so with the intent of fulfilling an emerging need in the industry for hotel owners and longer-staying guests,” said Patrick Pacious, president and CEO of Choice Hotels.

“Today, the travel landscape has evolved with demand for extended stay products at an all-time high, and our commitment to innovating new ways to drive value for our franchisees and guests remains. The modernisation of Suburban signals that the brand is poised for growth, and that Choice is dedicated to expanding its foothold in the extended stay segment with the best investment opportunity for franchisees and experience for guests.”

Choice Hotels currently has over 70 Suburban Extended Stay properties in its portfolio and more than 27 more Suburban Studio hotels are now in the development pipeline.

Benefiting guests and developers

Catering for longer stay guests, hotels in this collection come with spacious guest rooms with areas for work and relaxation, as well as in-room kitchens. Each property will be defined by its modern design, friendly service and flexibility to book longer stays on the go.

“Suburban Studios is all about delivering the basics in a better way – for guests and franchisees,” said Anna Scozzafava, vice president and general manager, extended stay, Choice Hotels.

“As longtime leaders in the extended stay segment, Choice knows what travellers want most during extended periods away from home and the next generation of Suburban delivers on precisely that with its “Longer Stays Made Easy” promise of all the comforts of home at a welcoming price point.”

Benefits for developers of Suburban Studio hotels include diversification of their property portfolios, taking advantage of the rapidly growing extended stay segment, along with turnkey development support, an efficient operating model and modular building options.

Developers also benefit from operational, training, marketing and technology programmes, tools and resources and support from a dedicated conversion sales team.

“Economy extended stay has always been a developer favourite because of the category’s demonstrated resiliency and returns, but the fact remains: there is a significant imbalance between demand and current market supply,” said David Pepper, chief development officer, Choice Hotels.

“So, when our development community asked for another product to capitalise on this industry white space more efficiently, we listened. The refreshed Suburban Studios offers an industry-first opportunity for owners to transform existing assets in transient markets into an extended stay property backed by the segment leader in Choice Hotels, while also providing exactly what guests want during longer stays.”

Related Articles

Isla Brown Chania and Corinthia resorts join Curio Collection by Hilton

Isla Brown Chania and Corinthia resorts join Curio Collection by Hilton

Both properties, managed and operated by Brown Hotels, will feature several restaurants and bars, and multiple swimming pools, with striking design throughout each area. Brand growth in Greece Isla Brown Chania and Isla Brown Corinthia, both opening under a franchise...

Hyatt signs China expansion deal

Hyatt signs China expansion deal

Hyatt Hotels has signed a strategic cooperation agreement aimed at accelerating its portfolio growth in China, and in particular building its Independent Collection and select service brands.  Three way partnership Hyatt will work with local partners Hangzhou Trade...

Dunton takes ownership of Lumière Hotel with Inspirato in Telluride

Dunton takes ownership of Lumière Hotel with Inspirato in Telluride

With the acquisition of this property, the hospitality company now owns four hotels in Colorado as it joins Dunton Hot Springs, Dunton River Camp and Dunton Town House in the portfolio. New ownership With Dunton as the owner of Lumière Hotel with Inspirato, the...

Red Jacket Resorts embarks on collection-wide renovations in Cape Cod

Red Jacket Resorts embarks on collection-wide renovations in Cape Cod

The first phase of the brand’s renovation plans will see three oceanfront hotels in South Yarmouth, Cape Cod, undergo a reinvention ahead of the region’s 2024 summer season. Reimagination of a portfolio Three of the brand’s five Mid Cape Properties—Red Jacket Beach...

IHG announces elevated positioning of forthcoming Adelaide hotel

IHG announces elevated positioning of forthcoming Adelaide hotel

The Adelaide property, which was originally announced as a 130-key Holiday Inn & Suites, has undergone a transformation during its development phase and will now fit the upscale space. Elevated opening plans On opening in 2024, Crowne Plaza Mawson Lakes will cater...

Lotte Hotel Seoul receives double crown from Global Traveler

Lotte Hotel Seoul receives double crown from Global Traveler

Lotte Hotel Seoul announced that it has been named "Best Hotel in South Korea" for the 12th consecutive year and "World's Best MICE (Meetings, Incentives, Conferences, and Exhibitions) Hotel" for the 9th consecutive year in the 2023 Global Traveler Tested Reader...

RELATED ARTICLES