The popularity of boutique hotels seems to be soaring at the moment, as data reports that the these desirable lifestyle models are more in demand than extended stay and upscale hotels. We take a look inside the rise of the boutique hotel.

Healthy supply

As consumers and travelers seek to engage more with the local communities they are visiting, the hospitality industry has had to shift gear to accommodate these new desires, and no sector of the hotel industry has done this better than the boutique hotels. Boutique hotels, which offer a unique experience and have a focus on culture, creativity and design, have become much sought after lodgings with discerning travelers who want to spend time in decadent surroundings in desirable destinations. And it seems that the boutique hotel is now the hospitality industry’s fastest growing model, with extended-stay properties following close behind. This is bad news for traditional upscale hotels, who face stiff competition from these luxurious and independent experiential hotels. A recent report from The Highland Group shows that the supply of boutique hotels has surpassed that of upscale hotels, and was up 7% in 2017 compared to a 1.8% increase across the board for all hotels in the US.

Strong growth year on year

The figures that represent the growth in boutique hotels have been increasing year by year since around 2012. This has been bolstered by the rise in lifestyle and experiential hotels, most of which fall under the offerings put forward by the boutique hotel model. The supply of lifestyle hotels grew by over 7% in 2012, and in 2017, growth for this sector was recorded at an impressive 11.5%. Boutique hotels often form part of soft-brand collections, and this part of the market too has seen respectable increases, with supply jumping on average 3.4% annually since 2012. Soft brands continue to dominate a large sector of the market, with big name brands continuing to add more collections to their portfolio.

As much as lifestyle and extended stay properties are growing in popularity, the traditional boutique hotel has remained steadfast in its popularity, cementing the fact that it is not just a flash in the pan trend, and will likely outlast other flash-in-the-pan models that seek to compete with it. The strength of the boutique hotel sector will no doubt continue to entice both hoteliers and guests, as big name brands struggle with redefining themselves to get customers in the door. Let’s take a look at a few boutique hotel projects currently underway:Jumeirah Saraya Bandar Jissah Boutique Hotel
The resort will consist of two hotel components, one consisting of 206 rooms and the other of 106 rooms, located in the picturesque cove of Bandar Jissah  …[READ MORE]Boutique Hotel Ybor City
A key block in the historic district will be revitalized into a new fice-story boutique vintage hotel.  …[READ MORE]Cains Brewery Village Boutique Hotel
The plans see the restoration of the grade II listed brewery building to its former glory, described by planning officers ‘as an outstanding example of Victorian industrial / commercial architecture  …[READ MORE]More information on Boutique hotel projects can be found in the TOPHOTELPROJECTS database. TOPHOTELPROJECTS is the specialized service provider of cutting-edge information of the hospitality industry.

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