Bonjour l’Afrique: Radisson aims to double portfolio in francophone Africa by 2022 [Download construction report]
Radisson Blu Hotel, Casablanca, Morocco
A lowdown on the key professionals behind Radisson Hotel Group’s plans to operate as many as 130 hotels in French-speaking Africa by 2022.
Radisson Hotel Group, which today has 96 hotels and more than 18,500 rooms in operation or under development across 31 countries in Africa, is now seeking to double its portfolio there by the year 2022.
If all goes according to plan, the hotel company will operate more than 130 hotels with 23,000 rooms by that time, putting it at the forefront of hospitality growth in French-speaking Africa over the next five years.
The group currently has 28 hotels in operation and under development in francophone Africa across 13 countries. This includes six hotel deals signed during 2018 in markets such as Morocco, Ivory Coast, Tunisia, Niger and Republic of Guinea.
Key people for a key team
In order to drive the rapid growth of its African portfolio, Radisson Hotel Group has reinforced its development team, doing so via the introduction of Ramsay Rankoussi, Vice President, Development, Middle East, Turkey & French Speaking Africa.
Rankoussi has been with Radisson Hotel Group for over 5 years, initially overseeing the growth of the company in the Middle East & Turkey and now leading development activities across French-speaking Africa.
He is supported by Erwan Garnier, Director, Development French & Portuguese Speaking Africa. Together, they seek to accelerate the introduction of all Radisson brands in the region with a focus on key capital and economic cities.
The new organizational structure follows the recent appointment of Frederic Feijs, who leads operations as Regional Director Africa – French Speaking Countries for Radisson Hotel Group, and who will play a significant role in strengthening the group’s network in the region and increasing operational synergies, for the greater benefit of owners.
Rankoussi in a statement said: “I am thrilled to be expanding my geographical focus, to include French-speaking Africa. We have ambitious plans for this important market and it is imperative that we have the right resources in place to support our growth. This means communicating effectively with owners and investors, as well as providing first class levels of expertise as we establish long-term relationships with our business partners in this market. We are proud that each of our development team members fits this criterion for success.”
“We are rapidly growing our francophone Africa portfolio with hotel deals strategically aligned to deliver our five-year development plan across the continent, the introduction of new brands and a scaled growth in Africa’s key destinations. We plan to continue this accelerated growth through further expansion in our focus markets across this flourishing continent. With our new brand architecture, countries like Morocco, Senegal, Ivory Coast, Cameroon and Mauritius have the potential for a critical mass strategy across all our brands to be implemented with,” he added.
African hospitality market booming
Radisson is not alone in these efforts to grow in the African continent. Global hotel chains, including Marriott International and Hyatt Hotels have been increasing investments in Africa, which has some of the world’s fastest growing economies and a rising middle class.
Radisson Hotel Group plans to open a further five hotels across Africa in 2019, four of which are located in the Francophone market, pushing the African portfolio to more than 50 hotels in operation before year-end.
These openings include the first Radisson Blu hotel in Casablanca, which is the Group’s second hotel in Morocco, scheduled to open within the next six months, as well as their first hotel, and the countries first internationally branded hotel in Niger, with the opening of Radisson Blu Hotel Niamey in Q2 this year.
“Our strategy will most certainly reinforce our presence in key markets not only in the Francophone markets, but across Africa, as we continue to focus on delivering on our expanding pipeline,” Rankoussi said.
Let’s take a look at a few other projects currently underway by Radisson:
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