Åsa Wirén to take over as Scandic’s new CFO
Scandic, the largest hotel company in the Nordics, has announced that Åsa Wirén will become chief financial officer and join its executive committee next year.
Changes are afoot at the top of one of Scandinavia’s biggest companies.
A change of leadership at Scandic Hotels Group
From April 2022 at the latest, Åsa Wirén will occupy the key role of chief financial officer at Scandic. Incumbent Jan Johansson signalled his intent to step down from the position back in May, though he’ll now stay on until 28 February.
Wirén, who will also be a member of Scandic’s executive committee, brings with her a wealth of experience – she has been working at Bonnier Group since 2016 and held the CFO position at SkiStar prior to that. She also served as an auditor and partner at KPMG Sweden for several years, and sits on the board of a number of Swedish companies in sectors including real estate and consulting.
“Åsa is a strong leader with broad experience from CFO roles on the group level,” said Jens Mathiesen, president and CEO of Scandic Hotels Group. “With her solid background, she’ll be a very valuable addition to our team, and I look forward to welcoming her to Scandic during a strong recovery period after the pandemic.”
A fresh start
Switching to hospitality represents a new challenge for Wirén. In her role as CFO, she’ll guide Scandic through the recovery phase and contribute to shaping the group’s future in today’s completely changed travel industry.
“Working with hotels is a dream for me since I love great service and being part of creating people’s experiences,” added Wirén. “Hospitality is an industry of the future and with its strong brand and corporate culture, Scandic is in a good position to continue its development after 18 tough months. It’s an exciting journey that I’m looking forward to being a part of together with Jens and my new colleagues.”
Scandic is the largest hotel company in the Nordic countries, with more than 280 hotels in operation and under development.
Related Articles
Hotel Burlington Lake Champlain rebrands as a Curio Collection property
Previous Next Now named Hotel Champlain, this Curio Collection by Hilton hotel will undergo a renovation in line with its rebranding. The property will remain open during the transformation project. A new chapter for the hotel Through to the end of summer, Hotel...
Marriott International acquires City Express hotel brand
The completion of this transaction now makes Marriott International the largest hotel company in the Caribbean and Latin America, bringing its presence in the region to over 480 properties. A significant acquisition As Marriott announced the acquisition of the City...
Choice completes EMEA brand refresh with Ascend Collection
This follows its Comfort, Clarion, and Quality hotels already adopting the new brand direction and the Sleep Inn brand having been recently introduced to the region. Ascend’s ascension The Ascend Hotel Collection portfolio across EMEA currently comprises a network of...
Scottish hotel chain acquired by private investors
The deal is aimed at further expanding the new private investor owners’ UK luxury leisure platform. Upper market target Crerar’s portfolio of seven four and five star hotels will form a key part of the new owners’ plans. The hotel group had recently realigned its...
Indonesian hotel group acquires compatriot
Artotel believes the deal will strengthen its position in becoming a leading Indonesian hospitality management company. Bountiful brands MPHG has six hotel brands: Maxone, Nite & Day, Zia, Ruma Ruma, Marc, and One of a Kind, collectively comprising 45 hotels...
Sonesta announces creation of new development team
The creation of this team signifies a focus on growing the upper upscale brands of what’s become the eighth largest hotel company in the US. Upper upscale growth Sonesta’s newly created team will now lead the growth of the company’s upper upscale brands, which include...
ABOUT THE CHAIN
Scandic is the leading hotel chain in the Nordics. Today, it has hotels in operation or under development all across the Nordic region, as well as in other destinations around Europe.
