Åsa Wirén to take over as Scandic’s new CFO

by | 07 Nov 2021 | Chains

Scandic, the largest hotel company in the Nordics, has announced that Åsa Wirén will become chief financial officer and join its executive committee next year.

Changes are afoot at the top of one of Scandinavia’s biggest companies.

A change of leadership at Scandic Hotels Group

From April 2022 at the latest, Åsa Wirén will occupy the key role of chief financial officer at Scandic. Incumbent Jan Johansson signalled his intent to step down from the position back in May, though he’ll now stay on until 28 February.

Wirén, who will also be a member of Scandic’s executive committee, brings with her a wealth of experience – she has been working at Bonnier Group since 2016 and held the CFO position at SkiStar prior to that. She also served as an auditor and partner at KPMG Sweden for several years, and sits on the board of a number of Swedish companies in sectors including real estate and consulting.

“Åsa is a strong leader with broad experience from CFO roles on the group level,” said Jens Mathiesen, president and CEO of Scandic Hotels Group. “With her solid background, she’ll be a very valuable addition to our team, and I look forward to welcoming her to Scandic during a strong recovery period after the pandemic.”

A fresh start

Switching to hospitality represents a new challenge for Wirén. In her role as CFO, she’ll guide Scandic through the recovery phase and contribute to shaping the group’s future in today’s completely changed travel industry.

“Working with hotels is a dream for me since I love great service and being part of creating people’s experiences,” added Wirén. “Hospitality is an industry of the future and with its strong brand and corporate culture, Scandic is in a good position to continue its development after 18 tough months. It’s an exciting journey that I’m looking forward to being a part of together with Jens and my new colleagues.”

Scandic is the largest hotel company in the Nordic countries, with more than 280 hotels in operation and under development.

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Scandic is the leading hotel chain in the Nordics. Today, it has hotels in operation or under development all across the Nordic region, as well as in other destinations around Europe.


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