Åsa Wirén to take over as Scandic’s new CFO

Scandic, the largest hotel company in the Nordics, has announced that Åsa Wirén will become chief financial officer and join its executive committee next year.
Changes are afoot at the top of one of Scandinavia’s biggest companies.
A change of leadership at Scandic Hotels Group
From April 2022 at the latest, Åsa Wirén will occupy the key role of chief financial officer at Scandic. Incumbent Jan Johansson signalled his intent to step down from the position back in May, though he’ll now stay on until 28 February.
Wirén, who will also be a member of Scandic’s executive committee, brings with her a wealth of experience – she has been working at Bonnier Group since 2016 and held the CFO position at SkiStar prior to that. She also served as an auditor and partner at KPMG Sweden for several years, and sits on the board of a number of Swedish companies in sectors including real estate and consulting.
“Åsa is a strong leader with broad experience from CFO roles on the group level,” said Jens Mathiesen, president and CEO of Scandic Hotels Group. “With her solid background, she’ll be a very valuable addition to our team, and I look forward to welcoming her to Scandic during a strong recovery period after the pandemic.”
A fresh start
Switching to hospitality represents a new challenge for Wirén. In her role as CFO, she’ll guide Scandic through the recovery phase and contribute to shaping the group’s future in today’s completely changed travel industry.
“Working with hotels is a dream for me since I love great service and being part of creating people’s experiences,” added Wirén. “Hospitality is an industry of the future and with its strong brand and corporate culture, Scandic is in a good position to continue its development after 18 tough months. It’s an exciting journey that I’m looking forward to being a part of together with Jens and my new colleagues.”
Scandic is the largest hotel company in the Nordic countries, with more than 280 hotels in operation and under development.
Related Articles
IHG and tristar GmbH extend Northern Europe development plans
Hotel Indigo Vienna IHG Hotels & Resorts has announced the extension of this Multiple Development Agreement seeing the partnership grow to 60 hotels by 2035. As a part of this agreement, developments are currently planned for Germany, Austria, Switzerland, Poland...
Group Overview: The Ascott Limited to open 200 new hotels [Infographic]
Insight from the TOPHOTELPROJECTS construction database reveals significant growth for The Ascott Limited hotel group. The hospitality company is planning to add as many as 38,783 new rooms to its portfolio over the coming years. Focus on Asia Pacific The Ascott...
Lotte Hotels & Resorts named Five-Star in Forbes Travel Guide’s 2022 Star Awards
LOTTE NEW YORK PALACE’s prominence continues to augment since LOTTE HOTELS & RESORTS’ acquisition in 2015. LOTTE HOTEL ST. PETERSBURG honoured as Forbes Travel Guide Five-Star hotel for 3rd consecutive year Forbes Travel Guide announced the result of its 2022...
Brand Overview: Novotel to open 60 new properties [Infographic]
Novotel Überseequartier-Hamburg Süd Insight from the TOPHOTELPROJECTS construction database indicates 60 new projects under the Novotel brand. The hospitality brand is working towards adding 14,231 new rooms to its collection over the coming years. Global growth...
Deutsche Hospitality names new chief development officer
Marie-Noële Schwartzmann & Claus-Dieter Jandel (Imagery: Deutsche Hospitality) Marie-Noële Schwartzmann has been appointed chief development officer for the global hospitality company. Schwartzmann succeeds Claus-Dieter Jandel who made the decision to retire after...
Plans revealed for over 1,000 JO&JOE hotels in China
Imagery 2022 Accor Accor, Ennismore and Country Garden’s Funyard have announced plans to develop this portfolio of JO&JOE hotels across the country. The long-term master franchise agreement represents more than 100,000 guest rooms for the lifestyle brand. New...