Acqua di Parma luxury products bring a touch of Italian style and sunshine to Etihad Airways
From August 2018, Etihad Airways introduces a range of exclusive Acqua di Parma amenity bags and toiletries for its customers travelling in The Residence on its Airbus A380s, and on long-haul First Class and Business Class services. The iconic Italian brand will also feature in the airline’s flagship First Class Lounge & Spa in Abu Dhabi. Founded in 1916 in the historic city of Parma, and part of the LVMH Group since 2001, ACQUA DI PARMA has worked closely with Etihad Airways to tailor its unique products to each stage of the guest experience, on the ground and in the air, using its signature Colonia, a perfume with a formula which has remained unchanged for 102 years.
CEO & President of ACQUA DI PARMA, Laura Burdese, said: “After 102 years, ACQUA DI PARMA has become an icon of Italian style, the essence of sophistication and effortless elegance Italy is known for around the world. We are extremely selective when choosing brands to associate with, but partnering with a world-leading airline like Etihad was a natural choice due to its premium services and high-end inflight experience”. Etihad Airways’ association with ACQUA DI PARMA began in 2014, when the airline started offering the brand’s luxury toiletries in The Residence.
Extending this partnership through an exclusive selection of products in The Residence, First and Business Class, centered around our signature Colonia fragrance, was a highly anticipated extension and development of this long-term association
Laura Burdese continues “I see this partnership as an enhancement of a relationship founded on the same shared values of excellence and quality, and the perfect opportunity to bring the Italian warmth and refined elegance over the world in the most gratifying way possible”.
In The Residence, the airline’s revolutionary three-room cabin on Airbus A380 aircraft flying from Abu Dhabi to London, Paris, New York and Sydney, guests are provided with a bespoke range of fragrances and toiletries provided in their own private shower room, including a Colonia amenity kit. Colonia Pura is provided for men and Magnolia Nobile for women. Yellow, the colour synonymous with the Italian brand, is used for all First Class bags, while Business Class bags are offered in the same yellow, and also in black.
The First Class unisex cylinder bag contains a miniature bottle of Colonia, a 40ml body lotion and lip balm. First Class toiletries include Colonia hand wash and hand cream, and Colonia bathroom amenity kits feature shower gel, body lotion, hair shampoo, and hair conditioner. The Business Class unisex wallet bag, which can be buttoned to create a stylish and useful valet tray, contains a Colonia sampler and hand cream, which will also be dispensed in the Business Class washrooms.
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Acqua di Parma was created in 1916 by Carlo Magnani from Parma as his own, personal Colonia. Over the years friends and colleagues became intrigued and the personal scent grew into a brand, sold through mostly Italian tailors as the finishing touch for sophisticated gentlemen.
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