Accor’s Salter Brothers deal encompasses 10 Australian hotels

by | 02 Aug 2022 | Chains

Salter Brothers’ MD Paul Salter and Accor Pacific CEO, Sarah Derry. Imagery courtesy of Accor.

Major hotel group Accor has completed a transaction with Australian fund manager Salter Brothers which adds 10 sites in the country to its portfolio.

The deal is aimed at continuing the momentum behind Accor’s Mercure brand in Australia, with nine of the 10 additions under that umbrella. The remaining hotel is an ibis Styles property in Sydney’s central business district.

Latest properties

These nine Mercure hotels grow the brand from 44 properties in Australia to 53, which the group believes makes Mercure the largest and fastest growing global midscale brand in Australia.

The latest Mercure additions cover properties in Sydney, Melbourne, Brisbane, Perth and Newcastle: Mercure Brisbane Garden City, Mercure Newcastle City, Mercure Sydney Bankstown, Mercure Sydney Blacktown, Mercure Sydney Macquarie Park, Mercure Sydney Manly Warringah, Mercure Sydney Wynyard, Mercure Melbourne Southbank and Mercure Perth on Hay.

Pacific target

Accor Pacific CEO Sarah Derry, said: “We are delighted to be adding these great hotels to our portfolio. The hotels are located in highly desirable central city locations and in the best metropolitan areas. The properties will have access to our powerful network and we are working closely with our partners Salter Brothers to rejuvenate the properties and set them up for success.

“We continue to focus on expanding Accor’s presence across the Pacific region. Accor has one of the most appealing brand portfolios in the world, positioning us well to continue introducing more choice and more experiences for leisure and corporate travellers.”

Environmental link

In an Australian first, the management agreement includes an innovative link to ESG outcomes.

Paul Salter, MD of Salter Brothers said: “Both Salter Brothers and Accor are committed to leading the way with ESG hotel benchmarks and our agreement will see us working together to structure performance against targets, which are linked to commercial outcomes. With energy costs rising, the importance of ESG hotel benchmarks is now more important than ever and we’re looking forward to establishing these targets with Accor as they move into full operation with the portfolio.”

According to the TOPHOTELPROJECTS database, there are at least 470 new projects in progress for various Accor brands across the globe including Sofitel, MGallery, Pullman, Swissôtel, Mövenpick, Grand Mercure, The Sebel, Novotel, Mercure and ibis.

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