Accor signs 3-property deal, to introduce Novotel to DRC [Construction Report]
A rendering of the Novotel Kolwezi. (Photo: Accor)
As demand for midscale hospitality concepts surges, the brand will soon raise flags in Kinshasa, Lubumbashi, and Kolwezi.
This momentous news comes after the signing of three properties during the Africa Hotel Investment Forum, which took place in Ethiopia during the last week of September.
The Group has partnered with Compagnie Hôtelière et Immobilière du Congo (CHIC), owned by leading DRC conglomerates, to open Novotel properties in the capital, Kinshasa, and its two major mining centres in the south, Lubumbashi and Kolwezi, introducing a total of 337 rooms to Sub-Saharan Africa’s largest country.
“With Africa tipped as the next global market and DRC one of the continent’s fastest-expanding economies with an affluent middle class, the time is right to introduce our flagship midscale lifestyle brand in three major growth markets,” said Mark Willis, CEO, Accor Middle East & Africa.
“We are delighted to partner with local expert CHIC to develop Novotel’s presence in this global mining powerhouse, building on the success of the brand in other African destinations and bolstering our accelerated development strategy on the continent.”
The decision to launch Novotel in the DRC
Perhaps the most significant part of this deal is the way it introduces Novotel’s signature relaxed and lively hospitality concept to one of the largest countries in Africa.
In fact, the Democratic Republic of Congo ranks as Africa’s fourth-most populous nation, as well as its most populous Francophone country.
Entering this market is a smart move which is likely to help Novotel capitalize on a surging demand for modern, world-class hospitality concepts that are able to meet the needs of both local communities and visiting business travellers.
Accor already operates two properties under the upscale Pullman brand in the DRC, the Pullman Kinshasa Grand Hotel and the Pullman Grand Karavia in Lubumbashi.
The triple Novotel signing builds on the momentum of the brand in other areas of Sub-Saharan Africa, a focal point of Accor’s development strategy, with the group recently signing a deal to manage the 160-key Novotel Victoria Island Lagos in Nigeria.
More than 3,942 keys are pipelined for this region across countries including Nigeria, Niger, Ivory Coast, Senegal, the DRC, Ethiopia, Kenya, Mozambique, Rwanda and Zambia.
Accor currently operates a total of 25,826 rooms in 164 hotels across 22 countries in Africa and has 13,642 more keys across 61 properties signed or under development.
More about Accor’s new hotels
To get a better idea of what these new hotels are like, it is useful to know more about where they are located.
Kinshasa, the DRC’s capital, is a centre for international corporations, institutions, government offices, embassies and NGO headquarters.
The 115-key Novotel Kinshasa, due for completion in December 2020, will be strategically close to all of them, with a prime address on Avenue Bandundu in the city centre.
In Lubumbashi, the DRC’s second largest city and its mining capital, the 120-key Novotel Lubumbashi, which has a planned opening date in December 2021, is under construction on the city’s main road by the lake, close to the ‘La Plage’ family leisure, fitness and entertainment development.
Also in the south of the DRC and the capital of Lualaba Province, Kolwezi is a major mining centre for copper and cobalt. The 102-key Novotel Kolwezi, due for completion in December 2022, will be on the city’s main road, close to the multitude of international mining companies with headquarters in the city.
With a casual yet dynamic atmosphere, flexible venues and public spaces and modern amenities, the trio of hotels are anticipated to quickly make their mark as hubs for business, leisure, meetings and socialising in their respective cities, popular with corporate travellers, local companies and residents alike.
Let’s take a look at a few more upcoming Accor hotel projects in Africa:
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