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Accor names Marc Dardenne as chief operating officer, luxury brands Europe

by | Sep 16, 2019 | Chains

Marc Dardenne, Accor’s new Chief Operating Officer, Luxury Brands, Europe. (Picture: Accor)

Accor announced Dardenne’s appointment as part of the company’s commitment to building its luxury portfolio.

Accor has appointed Marc Dardenne as its Chief Operating Officer, Luxury Brands, Europe.

Dardenne most recently served as Chief Operating Officer of Amaala, an ultra-luxury resort destination project located on the Red Sea, sponsored by the Public Investment Fund.

The former Interim CEO and Chief Operating Officer at Jumeirah Hotels & Resorts in Dubai will now oversee the operations of around 50 luxury hotels in Europe and 9 properties under development.

This includes top-tier brands like Raffles, Fairmont, SO/, Sofitel and others as well as flagship properties such as Raffles Europejski Warsaw, Sofitel Legend The Grand Amsterdam and The Savoy, A Fairmont Managed Hotel in London.

“Marc is a respected and well-known leader in the hospitality sector and someone who brings a luxury pedigree and strong commitment to quality,” said Franck Gervais, CEO Europe, Accor.

“We are pleased to welcome Marc to the Accor family and are confident that his leadership, relationships and passion for hospitality will both excite and inspire our luxury hotel teams across Europe.”

More about Dardenne

Dardenne is a sound choice, well qualified for his position.

An accomplished hotelier, he has nearly four decades of global hospitality experience in both hotel and real estate groups.

Earlier in his career, he worked with Ritz Carlton, then Emaar Hospitality, where he collaborated with Giorgio Armani to shepherd the expansion of the Armani brand into hospitality with ultra-luxury hotels in Dubai and Milan.

In addition, Dardenne has also been involved in developing unique luxury and lifestyle brands such as The Address Hotels and Resorts, Patina Hotels & Resorts and Zabeel House.

An award-winning leader

In addition to his impressive experience, Dardenne has also won awards, receiving industry recognition throughout his career.

He has been recognized with commendations such as the Feigenbaum Leadership Excellence Award (Middle East); CEO of the Year, by the Hospitality and Tourism Sector, CEO Middle East; and General Manager of the Year by Hotelier Middle East.

Dardenne originates from France, Belgium and Switzerland, studied at the Hospitality School in Lausanne, and he is fluent in English, French and German.

Let’s take a look at some hotel projects by Accor:

Movenpick Hotel Basel

Fairmont Abu Dhabi

Pullman Accra Airport City


Claim of the the brand is to offer both a regional architecture and a comprehensive, modern technology concept.  Various apps should encourage the communication of guests


Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in almost 4,800 hotels, resorts, and residences across 100 countries.


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