Accor announces plans for new Sofitel hotel in Madinah

by | 01 Apr 2022 | Chains

The hospitality group is expanding its footprint across Saudi Arabia with the signing of this Sofitel branded property.

This milestone agreement marks the first luxury development for Accor in Saudi Arabia’s Holy City of Madinah.

Bringing Sofitel to Madinah

An existing property is now set to be renovated and rebranded as a Sofitel hotel with plans to continue operating under white label until being relaunched as the new Sofitel property in 2023.

On completion, the rebranded property will reflect the Sofitel brand identity through its approach to modern luxury and French savoir-faire.

Accor is developing the property in partnership with Waqf Sheikh Abdul Bari al-Shawi, represented by the principal of Sheikh Hamza al-Shawi, with the site’s ownership part of a joint charitable entity.

“The agreement reinforces and advances the humanitarian message the Waqf stands for. We could not think of a better group to collaborate with than Accor and look forward to a successful partnership in the coming years,” said Sheikh Hamza al-Shawi, principle and representative of the Waqf.

Creating a luxury experience

The hotel is located in the centre of Madinah. This location places guests close to the northern entrance of the Al-Masjid an-Nabawi.

This Sofitel property will house 469 rooms and suites including what promises to be the most luxurious suite in Madinah. Facilities will include three dining outlets, an executive lounge, fitness centre and two meeting rooms.

“The hotel is another great addition to our luxury portfolio in the Kingdom and the region overall”, says Mark Willis, CEO of Accor India, Middle East, Africa & Turkey.

“The new Sofitel Madinah is set to become the ultimate choice for travellers, including those partaking in the annual Islamic pilgrimage, that are looking for unparalleled luxurious hospitality while being strategically located, minutes away from key Holy landmarks.”

Accor currently has 40 hotels in operation across Saudi Arabia, with another 42 properties in the pipeline.

Related Articles

Mexican chain takes main stake in Italian hotel firm

Mexican chain takes main stake in Italian hotel firm

Pictured: rendering of Casa Baglioni. Mexican luxury hotel company Palace Resorts has acquired a majority 75% stake in Cogeta Spa, the holding company of Italian counterpart, Baglioni Hotels & Resorts. The deal is part of a strategic financial partnership between...

New Icelandic hotel name has grand Nordic plans

New Icelandic hotel name has grand Nordic plans

Photo by David Bayliss on Unsplash. A new hotel operator, Legendary Hotels and Resorts, will be entering the Icelandic hospitality market over the next two years, with ambitious plans to construct, purchase or rebrand a portfolio of 12 hotels. The first hotel has...

Short stay specialist gains €21 million funding for expansion

Short stay specialist gains €21 million funding for expansion

Pictured: The Bob W team. Contemporary short stay apartment brand, Bob W, has secured €21 million in series A funding, led by IDC Ventures, Elevator Ventures, Verve Ventures and Flashpoint. ‍Based in Helsinki and Tallinn, Bob W believes the latest investment...

UK chain to rebrand in advance of expansion

UK chain to rebrand in advance of expansion

Great London Hospitality (glh), the largest hotel owner-operator in London, UK, is to rebrand this autumn. The business will become Clermont Hotel Group to align more closely with its anchor brand, The Clermont. European target This change of corporate identity marks...

The Ascott reveals how it will expand

The Ascott reveals how it will expand

Singapore-based extended stay specialist The Ascott has outlined its strategy for accelerated growth. CapitaLand Investment’s (CLI) wholly owned lodging business unit shared its business outlook in a panel discussion at a recent gathering of over 200 institutional...

Real estate firm buys six Iberian hotels to launch Next Gen brand

Real estate firm buys six Iberian hotels to launch Next Gen brand

Dutch-headquartered real estate company, Redevco, is to reposition its first six European hotel purchases, with sites in Spain and Portugal. The firm acquired the sextuplet for more than €80 million to launch its ‘Next Gen Stays’ joint venture (JV) platform....

Pin It on Pinterest