Accor announces plans for new Sofitel hotel in Madinah
The hospitality group is expanding its footprint across Saudi Arabia with the signing of this Sofitel branded property.
This milestone agreement marks the first luxury development for Accor in Saudi Arabia’s Holy City of Madinah.
Bringing Sofitel to Madinah
An existing property is now set to be renovated and rebranded as a Sofitel hotel with plans to continue operating under white label until being relaunched as the new Sofitel property in 2023.
On completion, the rebranded property will reflect the Sofitel brand identity through its approach to modern luxury and French savoir-faire.
Accor is developing the property in partnership with Waqf Sheikh Abdul Bari al-Shawi, represented by the principal of Sheikh Hamza al-Shawi, with the site’s ownership part of a joint charitable entity.
“The agreement reinforces and advances the humanitarian message the Waqf stands for. We could not think of a better group to collaborate with than Accor and look forward to a successful partnership in the coming years,” said Sheikh Hamza al-Shawi, principle and representative of the Waqf.
Creating a luxury experience
The hotel is located in the centre of Madinah. This location places guests close to the northern entrance of the Al-Masjid an-Nabawi.
This Sofitel property will house 469 rooms and suites including what promises to be the most luxurious suite in Madinah. Facilities will include three dining outlets, an executive lounge, fitness centre and two meeting rooms.
“The hotel is another great addition to our luxury portfolio in the Kingdom and the region overall”, says Mark Willis, CEO of Accor India, Middle East, Africa & Turkey.
“The new Sofitel Madinah is set to become the ultimate choice for travellers, including those partaking in the annual Islamic pilgrimage, that are looking for unparalleled luxurious hospitality while being strategically located, minutes away from key Holy landmarks.”
Accor currently has 40 hotels in operation across Saudi Arabia, with another 42 properties in the pipeline.
The US hospitality firm is launching a brand evolution as it continues significant growth, with the plan comprising nationwide portfolio enhancements, service training and marketing investment. Modern rebrand The brand refresh comes on the heels of extensive research...
The new VICI-Canyon Ranch Growth Partnership is a multi-faceted investment partnership to support the growth of Canyon Ranch. Enhancing existing destinations VICI committed to an up to US$150 million preferred equity investment into the controlling entity of Canyon...
The hotel fund’s first acquisition is the newly-opened Emerald Zanzibar Resort & Spa, which, after a transition period, will be operated by TUI Hotels & Resorts from the beginning of 2024. Expansion momentum TUI is increasingly focusing on profitable growth...
A gleaming new addition to the city’s skyline, Lotte Hotel Seattle is an artistic expression inside and out. Cosmopolitan-cool guest rooms call to mind an artist’s residence, and public spaces reference Seattle’s wooded coastal landscape with textiles and blond wood...
Hilton Garden Inn’s focus on regionalisation caters to diverse guest needs and underscores emerging market prospects within Thailand and the region at large. Innovation insights The regional template features innovations in design and amenities tailored to elevate the...
Founded over 20 years ago by the Contreras family, Sereno is the owner-operator of ultra-luxury hotel Il Sereno located on the shores of Lake Como, Italy, and its sister resort, Le Sereno on the beach at Grand Cul de Sac on the Caribbean island of St. Barthelemy....