Yotel to make its debut in East London

An existing East London hotel is being converted into a Yotel property in April 2022 after being refurbished to introduce the brand’s signature design and technological innovations.

Yotel to make its debut in East London

by | 17 Feb 2022 | Hotel Projects, Projects

An existing East London hotel is being converted into a Yotel property in April 2022 after being refurbished to introduce the brand’s signature design and technological innovations.

The fast-growing hotel group is further expanding its UK footprint with the addition of a well-located scheme in the capital.

A milestone for the brand

Yotel, which aims to provide a distinctive hospitality experience through its people, smart design and creative use of technology, has struck a deal to open Yotel London Shoreditch in April 2022. Following the rebranding of the former East London Hotel and a light refurbishment to incorporate the brand’s cutting-edge design and technological features, the property will become its fifth city centre hotel in the UK.

At the same time, Yotel London Shoreditch will also be the group’s fourth franchise property, second UK conversion and 19th hotel in operation across the world.

Hubert Viriot, CEO of Yotel, said: “As with Yotel Manchester, Yotel London Shoreditch contributes to the more than 1,200 keys in our UK portfolio and is a testament to the continuation of our hotel conversion strategy as well as our expansion plans in the UK and Europe, whether through franchise or hotel management agreements. We are looking forward to emulating this strategy in other cities around the world.”

Bringing the Yotel experience to East London

Yotel London Shoreditch will house 161 keys incorporating Yotel’s minimalistic design features, ranging from doubles and twins to family and interconnecting rooms. Guests will be able to check in using self-service stations and then use their own mobile devices as SmartKeys.

Ideal for both business and leisure travellers, the public areas within the property will include a restaurant, bar and coworking space. Yotel’s new site is conveniently located on Cambridge Heath Road, a short walk from Bethnal Green tube station.

The hotel is owned by Crestline Investors and Avelios Investors and is to be managed under franchise by Michels & Taylor.

Peter Hales, managing director of Michels & Taylor Hotel Management, said: “We are delighted to be running our first hotel under the Yotel brand. The innovation and quality of the brand will add significant value to the hotel’s operation, and we look forward to working closely with all the Yotel team in the coming years.”

Related Articles

Over 300 luxury keys earmarked for Bahrain

Over 300 luxury keys earmarked for Bahrain

The groundbreaking of the Bahrain Marina development in the country’s capital, Manama, represents a milestone in an initiative to strengthen the Middle Eastern nation’s real estate sector. Deluxe development Spearheaded by Bahrain Marina Development Company, the...

Onyx gets second Laos site back on track

Onyx gets second Laos site back on track

Originally announced in 2018, Amari Vientiane was put on hold during the pandemic period, but is now moving forward, with opening scheduled for Q3 2024. Developer swap The newbuild project has switched developers, having begun with Asia Investment, Development &...

Project of the Week: Mayaliah Tulum Hotel & Residences – MGallery

Project of the Week: Mayaliah Tulum Hotel & Residences – MGallery

Mayaliah Tulum Hotel & Residences - MGallery will house 45 bespoke hotel guest rooms and 95 branded private residences among tropical greenery, with the complex celebrating the millennia-old rhythm of local life. Tulum debut The distinctive boutique property is...

InterContinental inks Malaysian eco-resort

InterContinental inks Malaysian eco-resort

Under the flagship InterContinental Hotels & Resorts brand, the 450-room newbuild beachfront resort will be located in Kota Kinabalu, capital of Sabah state. Full facilities Marking a new milestone in the growth of IHG’s luxury and lifestyle portfolio in Malaysia,...

Hilton takes flagship brand to Lille

Hilton takes flagship brand to Lille

Occupying a prime location in the city centre, the 124-guest-room Hilton Lille will continue to welcome guests and trade as a Hilton affiliated hotel before fully rebranding under Hilton Hotels & Resorts in 2024, following a multimillion-euro renovation. Dual...

Just added in November: three significant projects to watch

Just added in November: three significant projects to watch

Within these, we profile three stand out developments, spanning from a new towering Vietnamese landmark to a one-of-a-kind shipping container hotel in a Californian national park.   L'avenir Quy Nhon L'avenir Quy Nhon is a towering ‘condotel’ taking shape on...

ABOUT THE CHAIN

 

Inspired by the luxury of first-class travel and uncompromisingly designed around guests, Yotel takes the essential elements of luxury hotels into smaller, smart spaces and delivers a sense of community.

IN THIS ARTICLE

RELATED ARTICLES