The expansion is driven by international partnerships in which TUI Blue hotels are operated either under management contracts or by franchisees.
Already 13 new openings across four continents are planned for the next two years. With this development, TUI Group’s upscale leisure brand is adding new destinations to its hotel portfolio, such as China, Senegal, Cambodia and Curaçao.
Furthermore, this year, the construction of the new TUI Blue Reutte, Austria will start.
Upcoming hotels in Asia are in attractive beach locations in Thailand with TUI Blue Rayong, Cambodia with TUI Blue Koh Kong, and on the Chinese holiday island of Hainan with TUI Blue Clearwater Bay.
With two more hotels in the Chinese heartland in the form of TUI Blue Taicang in Jiangsu and TUI Blue Fuyang, in Anhui, the need of tourists for holidays in popular cities will also be addressed.
International and immediate openings
Elsewhere, TUI Blue Jalaw Beach in Senegal and newbuilding TUI Blue Curaçao on the Caribbean island will bring a new flavour to the portfolio in the future.
As a first step, in summer 2023, the brand will initially open five hotels in popular destinations on Spain’s Balearic Islands, with TUI Blue Levante on Majorca and TUI Blue Victoria on Menorca; in Cyprus with TUI Blue Atlantica Sungarden Park; in Egypt with TUI Blue Crystal Bay; and in Thailand with TUI Blue The Passage.
Erik Friemuth, MD, TUI Hotels & Resorts, said: “We are growing with international partners across four continents. This milestone proves that we are serving a global trend with the TUI Blue brand as well as the design of individual hotel experiences.
“The hotels in China, southeast Asia and Africa will also attract new customers from the region to our hotel locations in the future.”
Further expansion of the hotel portfolio is already on the horizon, as Artur Gerber, MD of TUI Blue, explained: “We want to establish TUI Blue as a guest magnet for exciting new holiday destinations.
“To this end, we have established teams of experienced hotel developers in Dubai and Hong Kong, who are currently negotiating the next growth opportunities.”