The Netherlands nears US$800 million in premium hotel investment

Rendering of Kasteel Gemert Eindhoven, Curio Collection by Hilton. Imagery © 2023 Hilton.
Dutch upper hotel segment development looks to be in rude health, with at least US$798 million heading into the country, according to the latest THP data.

The Netherlands has a minimum of 36 high end hotel projects underway, encompassing 5,756 keys.

Capital lead

The northwestern European nation is seeing development concentrating in the capital city Amsterdam, with at least eight sites under development, closely followed by its more industrial neighbour, Rotterdam, on four.

The only other Dutch city with more than one premium hotel planned is Utrecht, with two.

Upscale and new

The vast majority of projects are in the upscale sector, with 83% of the Dutch pipeline, that’s 30 THP records, classified as four star. Luxury five star sites numbered six hotels.

Around 61% of the pipeline (22 properties) are newbuilds, with seven refurbishments, five conversions and two extensions rounding out the total.

2024 peak

Half of these upper segment hotels are due for delivery in 2024, representing 18 projects, while the rest of this year should see five more completions, and 2025 will welcome seven. The remaining six have yet to be designated a delivery date.

Recorded project phases look to be fairly evenly split, with 17 sites under construction and four in pre-opening, as against 11 in planning, three in pre-planning and one at a vision stage.

Local liking

The Netherlands’ own Van der Valk Group leads the way in terms of hotel chain development across the country, with all eight of its Dutch entries in THP being for its Van der Valk Hotels & Restaurants brand.

Deutsche Hospitality shares runners-up spot on at least three sites, all for its urban InterCityHotel brand. The other runner-up is Hilton Worldwide, with a minimum of three projects, two of which are for its Curio Collection and the other for its DoubleTree line.

Hilton hallmarks

Hilton’s Dutch drive includes a franchise agreement with a castle estate owner, Bas van de Laar to convert the historic property into Kasteel Gemert Eindhoven, Curio Collection by Hilton. Located in the town of Gemert, a short drive from Eindhoven city centre, the hotel is expected to welcome guests in Q2 2025.

Completing the trio is a double Rotterdam signing with Dutch real estate investor Annexum to develop Mainport Hotel Rotterdam, Curio Collection by Hilton and DoubleTree by Hilton Rotterdam Centre. The pair total 480 keys and are due to open in 2024 following renovations, during which both hotels will remain operational and will be trading as Hilton affiliate hotels.