Sustainability is about more than just a good feeling

by | 12 Oct 2020 | Suppliers

“Sustainability is enshrined in our company’s DNA. Out of our absolute conviction, we optimise our manufacturing and supply chain daily with regard to material and energy consumption and raise our employees’ awareness of the need to conserve resources,” says Franz Kaldewei, emphasising the company’s responsibility to ensure a liveable environment for future generations. Product shown: Kaldewei Meisterstück Incava.

Kaldewei is supporting the WWF ocean protection programme. The heart of this partnership is a model project on Vietnam’s Mekong Delta. The Mekong Delta in Vietnam is one of the places where the most plastic goes into the ocean

“Our oceans are drowning in plastic waste,” the German WWF (World Wide Fund for Nature) reported on its website.1 It is estimated that up to 12.7 million tons of plastic waste end up in the world’s oceans every year. Some 335 million tons of plastic are manufactured annually, and the volume is increasing. Politicians in Germany and Europe are trying to combat this development with new laws, and have agreed on corresponding bans on certain plastic products. This alone is not enough because the enormous quantity of plastic waste already represents a global threat to the environment and, in particular, to our oceans. Plastic not only threatens vital ecosystems but also our own health – because it also gets into our bodies via the food chain in the form of microplastic.

Kaldewei is supporting the WWF ocean protection programme

Kaldewei, a family-run business, is one of Europe’s market leaders in the area of baths, shower surfaces and washbasins, and has been a WWF cooperation partner since December 2017. Kaldewei bathroom solutions are made of long-lasting, 100% recyclable steel enamel and the company eschews the use of synthetic materials. The company is working with the WWF on the development of a <2°-compatible climate target and, as a sponsor, is supporting the WWF’s marine conservation programme to reduce the amount of plastic entering the oceans.

The focus of this sponsor partnership is a model project that aims to improve waste management in Vietnam’s Mekong Delta. Along with other Southeast Asian countries, Vietnam is one of the places where the most plastic goes into the ocean. This is due to an absence of or shortfalls in waste collection, recycling and disposal systems. With Kaldewei’s support it is hoped that plastic waste will be recycled so that less of it enters the ocean.

Committed to sustainability

“The ocean is a fascinating habitat whose diversity and beauty are a source of constant fascination. The threat that plastic waste poses for our oceans and, ultimately, for humans is real and we must act now if we want to preserve this habitat,” says Managing Director Franz Kaldewei, explaining his dedication to protecting our oceans.

With over 100 years’ experience across four generations, Kaldewei is committed to steel enamel as a 100% natural material and is the only manufacturer in Germany that produces its bathroom solutions itself along the entire value chain.

“Sustainability is enshrined in our company’s DNA. Out of our absolute conviction, we optimise our manufacturing and supply chain daily with regard to material and energy consumption and raise our employees’ awareness of the need to conserve resources,” says Franz Kaldewei, emphasising the company’s responsibility to ensure a liveable environment for future generations.

Exceptionally long useful life supports “green” building certification

In 2017, Kaldewei received the GREEN GOOD DESIGN Award – one of the world’s most illustrious sustainability awards – in the Products category, in recognition of its sustainable operations. Bathrooms made of Kaldewei steel enamel are recommended for eco-friendly, climate-neutral building because of their exceptionally long useful life which is backed up by a 30-year guarantee. In fact, sustainability pays off as an element of green building certification such as LEED, Leadership in Energy and Environmental Design. Steel enamel bathroom solutions, with the best lifecycle assessments, deliver a great advantage for anybody seeking a more sustainable future.

1 https://www.wwf.de/themen-projekte/meere-kuesten/plastik/unsere-ozeane-versinken-im-plastikmuell/

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KALDEWEI offers bathrooms of superior quality and unmistakable style, with shower surface, bathtub and washbasin made completely of one material.

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