Gruppo Statuto has agreed to buy the property at The Whiteley, a former office building in the London neighbourhood of Bayswater, currently being converted into a luxury hotel.

Six Senses London is currently owned by Hong Kong builder CC Land Holdings Ltd. and investment firm MARK and will officially change hands when it opens in the first quarter of 2025. 

The Italian hotel firm, Gruppo Statuto, bought the 109-room hotel for £180 million, or around £1.65 million per key. Six Senses holds a 30-year agreement to manage and brand the hotel, with the future ability to extend.

Six Senses London will open in early 2025 in a restored art deco emporium within The Whiteley, and will preserve some of the building’s original features. It will also be home to 14 branded and fully furnished luxury residences with one to two bedrooms.

Gruppo Statuto owner Giuseppe Statuto said: “With this specific deal in such an international city, we are proud to be a player in the first Six Senses London opening, providing international travellers with a new iconic experience.”