SeaSpace reinvents the seaside hotel

New coastal accommodation brand SeaSpace will launch in autumn 2024, offering a hybrid that mixes light touch hotel services with studio and apartment living, complete with fully fitted guest kitchens.

UK hotel brand SeaSpace is about to launch the first of a planned chain of hybrid coastal accommodation offerings, that combine the best of a hotel with the rooms of an aparthotel or serviced apartment.

SeaSpace will reimagine the former Sands Resort in Cornwall, creating a new offering that acknowledges the changing demands of UK leisure guests when seeking a holiday destination. The 72 bed hotel was acquired in late 2022 by the team behind the nearby Watergate Bay Hotel in Newquay, and since then they have been developing plans and carrying out upgrades at the site.

Relaxing stays

The SeaSpace: Porth site will have a mix of 56 studio, one and two bed apartments, fully fitted out with kitchens, living and workspaces. A further two apartments are due to be added, along with 14 lodges in the property’s grounds. In addition, the property will feature hotel-style support services including a round the clock concierge service, housekeeping, and community support. Food and drink will be on offer, curated from local brands, while partnerships with local providers will present guests with a range of optional activities and experiences to choose from.

“The needs and aspirations of travellers have changed in recent years and we believe the sector is ripe for a strong brand which offers lifestyle-led, leisure-driven stays combining the best of self catering with hotel hospitality,” said Ben Harper, CEO. “The domestic market is being revitalised, with innovative and inspiring hospitality offerings encouraging people to explore within our shores. There is not enough supply to meet these appetites and we are thrilled to be taking this next step with SeaSpace.” The team is on the lookout for further sites where they can repurpose coastal accommodation into new SeaSpace destinations.

A country destination brand

At the same time, the creative team behind SeaSpace is advancing their other UK accommodation brand, Another Place. Launched with a Lake District hotel and pub, set within 18 acres and overlooking Ullswater, the brand is now adding a second site, the Machrie hotel and golf course on the Scottish island of Islay. Harper says this brand meets a different customer need: “Guests are seeking out stays where they can get outside and enjoy the spectacular countryside we have in the UK, returning to an informal, but stylish hotel at the end of the day. We think there is an opportunity to meet this growing demand and look forward to adding more properties to the Another Place portfolio.”