Radisson targets 150 Indian Park Inns with new strategic alliance

by | 21 Nov 2022 | Pipeline

Radisson Hotel Group has entered into a strategic alliance with Indian firm Ruptub Solutions Private Limited to launch its new midscale brand, Park Inn & Suites by Radisson, in the country.

The group is looking to double its footprint in India with nearly 150 hotels and resorts to be added by 2025.

Identifying conversions

Ruptub operates a domestic chain of 1,000+ properties in 120+ cities across India under the brand ‘Treebo’. Launched in 2015, the company is backed by marquee investors like Matrix Partners India, Elevation Capital, and Ward Ferry Management, among others.

The partnership will identify and convert quick-to-market opportunities targeting the development of a 150-hotel-strong network of Park Inn & Suites by Radisson properties over the next decade. Both entities will channel their respective strengths across asset management, technology, business development, and access to global distribution and sales systems to drive value-driven experiences for guests and owners.

Warm brand

Tailor-made for the Indian market and adding to the diversity of the group’s brand offering in the country, Park Inn & Suites by Radisson sites will be designed to deliver warm and heartfelt hospitality in a modern yet familiar home-like setting.

The brand’s essence is based on ‘inviting modern comfort’ to ensure that guests feel welcome, valued, and looked after. With an average size of 50 to 70 keys, these hotels will be equipped with social spaces, a welcome corner, a fitness centre, services like free WiFi, and signature breakfast options for delivering a holistic experience to guests.

Indian growth strategy

Backed by large-scale expansion, Park Inn & Suites by Radisson is customised to fuel Radisson Hotel Group’s next phase of growth in tier two to five markets with a focus on value maximisation for its stakeholders. The development of these locations and strategic centres remains core to its growth strategy in India.

The group has over 150 Indian hotels in operation and development across 60+ locations. It continues to be the largest hotel operator in tier-one markets like Delhi NCR and at the same time, more than 50% of its portfolio is in tier-two and three markets where it has benefited by being the first mover. It expects nearly 50% of business conversions in the future to be driven by these markets and has materialised this vision by opening hotels under multiple brands in locations like Katra, Surat, Nashik, Bhopal, and Jammu. Park Inn sites in the pipeline include the imminent Park Inn by Radisson Jabalpur, delivering 115 keys in Q1 2023; the 80-room Park Inn by Radisson Vellore arriving in Q4 2023; and Park Inn by Radisson Prayagraj, a 100-key site completing in Q4 2025.

Partner search

Looking ahead, the group intends to catalyse the Park Inn & Suites by Radisson brand by way of master franchise, collaboration, and brand development agreements with high-quality hotel development partners.

Ramzy Fenianos, chief development officer, Asia Pacific, said: “India is one of Radisson Hotel Group’s largest strategic markets. The launch of Park Inn & Suites by Radisson brand in the country is a strong continuation of our Asia Pacific growth strategy. The brand will offer midscale hotels in India an opportunity to enhance their visibility, create customer confidence, and access a wider audience through our multiple distribution channels and a global sales structure. We are fully committed to bringing quality experiences to our domestic and international guests in all parts of the country, from major metros to upcoming destinations across tier-two to five cities.”

Indigenous brand architecture

Zubin Saxena, managing director and vice president operations, South Asia, Radisson Hotel Group, commented: “We are excited to announce the launch of Park Inn & Suites by Radisson in India. With over two decades of operations in India, the launch of this brand in the market marks new opportunities for the group as we continue to expand and strengthen our footprint across the country. We have dedicated all our efforts toward developing an indigenous brand architecture that will unlock economies of scale for the group. We are delighted to have Ruptub Solutions as our trusted partner. This partnership is a timely and critical step toward our brand-building journey and meeting the growing demand of the discerning Indian traveller for high-quality accommodation.”

Sidharth Gupta, founder and director of Ruptub Solutions Pvt Ltd added: “Partnering with Radisson Hotel Group is a truly enriching experience for us as it continues to be among the strongest hospitality players globally. With this partnership, we collectively aim to leverage the group’s hospitality expertise combined with our technology offerings and wide presence in the market, especially in tier two to five destinations, to chalk a strong and sustainable path for the brand to grow. During the past few months, while crafting this partnership, we have resonated with the group’s ‘Yes, I can!’ mindset and see deep synergies between the two entities. The coming years will prove to be the game-changer for India’s hospitality industry as we collaborate to launch hotels under the Park Inn & Suites by Radisson brand across the country.”

Related Articles

IHG announces plans for new-build Holiday Inn in Guwahati

IHG announces plans for new-build Holiday Inn in Guwahati

The 150-key Holiday Inn Guwahati is expected to open at the start of 2028. The hotel plays a role in IHG’s secondary market expansion plans in line with growing demand across the country. A burgeoning destination The new Holiday Inn will provide a new place to stay in...

Marriott goes for growth

Marriott goes for growth

In the US and Canada, regional signings of 91,000 rooms included 37,000 added via a strategic licensing agreement, signed with MGM Resorts International. While in Mexico, completion of the acquisition of City Express led to the addition of 150 hotels with 17,500 rooms...

SH details portfolio expansion plans

SH details portfolio expansion plans

The group revealed its pipeline projects now extend to 19 properties, across its three brands. And two of these, under its Treehouse brand, will launch later this year in Manchester, UK and Sunnyvale, USA. In common with many luxury brands, SH is also taking the...

IHG announces multiple signings for UK and Ireland hotels

IHG announces multiple signings for UK and Ireland hotels

Properties under the Hotel Indigo, voco hotels, Holiday Inn, Holiday Inn Express and Staybridge Suites brands will heighten the hospitality group’s presence across these countries. Growth across the portfolio Adding to its 350-plus portfolio of hotels in operation...

Pig hotels finds eleventh site

Pig hotels finds eleventh site

The latest additions to the chain are in Barnsley, a village in the Cotswolds close to Cirencester. The company has acquired the 17th century Barnsley House hotel, and with it the village pub the Boot - this being a first for the brand. The aim is for Pig to relaunch...

Accor grows luxury and lifestyle brands

Accor grows luxury and lifestyle brands

The group has a pipeline of 100 luxury and lifestyle hotels it will open through 2024 and 2025, and aims to maintain the momentum by signing at least 50 more projects per year. Building Ennismore's brands Many of the openings will be in Accor’s lifestyle division,...

ABOUT THE CHAIN

 

Park Inn is a fresh and innovative international hotel product. Focusing on mastering the essentials, it creates an affordable hotel experience that's warm and casual, spotlessly clean, easy to use, safe and fun.

IN THIS ARTICLE