Radisson targets 150 Indian Park Inns with new strategic alliance

by | 21 Nov 2022 | Pipeline

Image © Radisson Hotels

Radisson Hotel Group has entered into a strategic alliance with Indian firm Ruptub Solutions Private Limited to launch its new midscale brand, Park Inn & Suites by Radisson, in the country.

The group is looking to double its footprint in India with nearly 150 hotels and resorts to be added by 2025.

Identifying conversions

Ruptub operates a domestic chain of 1,000+ properties in 120+ cities across India under the brand ‘Treebo’. Launched in 2015, the company is backed by marquee investors like Matrix Partners India, Elevation Capital, and Ward Ferry Management, among others.

The partnership will identify and convert quick-to-market opportunities targeting the development of a 150-hotel-strong network of Park Inn & Suites by Radisson properties over the next decade. Both entities will channel their respective strengths across asset management, technology, business development, and access to global distribution and sales systems to drive value-driven experiences for guests and owners.

Warm brand

Tailor-made for the Indian market and adding to the diversity of the group’s brand offering in the country, Park Inn & Suites by Radisson sites will be designed to deliver warm and heartfelt hospitality in a modern yet familiar home-like setting.

The brand’s essence is based on ‘inviting modern comfort’ to ensure that guests feel welcome, valued, and looked after. With an average size of 50 to 70 keys, these hotels will be equipped with social spaces, a welcome corner, a fitness centre, services like free WiFi, and signature breakfast options for delivering a holistic experience to guests.

Indian growth strategy

Backed by large-scale expansion, Park Inn & Suites by Radisson is customised to fuel Radisson Hotel Group’s next phase of growth in tier two to five markets with a focus on value maximisation for its stakeholders. The development of these locations and strategic centres remains core to its growth strategy in India.

The group has over 150 Indian hotels in operation and development across 60+ locations. It continues to be the largest hotel operator in tier-one markets like Delhi NCR and at the same time, more than 50% of its portfolio is in tier-two and three markets where it has benefited by being the first mover. It expects nearly 50% of business conversions in the future to be driven by these markets and has materialised this vision by opening hotels under multiple brands in locations like Katra, Surat, Nashik, Bhopal, and Jammu. Park Inn sites in the pipeline include the imminent Park Inn by Radisson Jabalpur, delivering 115 keys in Q1 2023; the 80-room Park Inn by Radisson Vellore arriving in Q4 2023; and Park Inn by Radisson Prayagraj, a 100-key site completing in Q4 2025.

Partner search

Looking ahead, the group intends to catalyse the Park Inn & Suites by Radisson brand by way of master franchise, collaboration, and brand development agreements with high-quality hotel development partners.

Ramzy Fenianos, chief development officer, Asia Pacific, said: “India is one of Radisson Hotel Group’s largest strategic markets. The launch of Park Inn & Suites by Radisson brand in the country is a strong continuation of our Asia Pacific growth strategy. The brand will offer midscale hotels in India an opportunity to enhance their visibility, create customer confidence, and access a wider audience through our multiple distribution channels and a global sales structure. We are fully committed to bringing quality experiences to our domestic and international guests in all parts of the country, from major metros to upcoming destinations across tier-two to five cities.”

Indigenous brand architecture

Zubin Saxena, managing director and vice president operations, South Asia, Radisson Hotel Group, commented: “We are excited to announce the launch of Park Inn & Suites by Radisson in India. With over two decades of operations in India, the launch of this brand in the market marks new opportunities for the group as we continue to expand and strengthen our footprint across the country. We have dedicated all our efforts toward developing an indigenous brand architecture that will unlock economies of scale for the group. We are delighted to have Ruptub Solutions as our trusted partner. This partnership is a timely and critical step toward our brand-building journey and meeting the growing demand of the discerning Indian traveller for high-quality accommodation.”

Sidharth Gupta, founder and director of Ruptub Solutions Pvt Ltd added: “Partnering with Radisson Hotel Group is a truly enriching experience for us as it continues to be among the strongest hospitality players globally. With this partnership, we collectively aim to leverage the group’s hospitality expertise combined with our technology offerings and wide presence in the market, especially in tier two to five destinations, to chalk a strong and sustainable path for the brand to grow. During the past few months, while crafting this partnership, we have resonated with the group’s ‘Yes, I can!’ mindset and see deep synergies between the two entities. The coming years will prove to be the game-changer for India’s hospitality industry as we collaborate to launch hotels under the Park Inn & Suites by Radisson brand across the country.”

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