Radisson Red revs up for additional expansion

by | 27 Oct 2022 | Pipeline

Pictured: rendering of Radisson Red Mitropoleos Square Athens.

Radisson Hotel Group’s (RHG) upper upscale brand, Radisson Red, is to continue its rapid expansion, with a particular focus on Asia.

The four star ‘playful’ strand was founded in 2015 and in just seven years it has grown to encompass nearly 70 hotels.

Millennial mindset

Aimed at travellers with a ‘millennial mindset’, Radisson Red sites are designed to be a twist on the conventional hotel, with stylish public spaces catering to both business and pleasure and more informal yet authentic service.

Of late, Radisson Red has expanded to vibrant cities, including Oslo; Urumqi, the second-largest city in China’s northwestern interior as well as a cultural and commercial centre; Biratnagar, a metropolitan city in Nepal; and Beihai, a seaport on the north shore of the Gulf of Tonkin in China. Furthermore, it debuted in Poland with the opening of Radisson Red Gdańsk.

Relevant and dynamic

When TOPHOTELNEWS recently spoke to RHG’s executive vice president and global chief development officer, Elie Younes, he said of the marque: “Radisson Red is a very relevant brand for owners and guests in key dynamic markets like London, Madrid, Dubai, Cape Town, and Vienna, and we are expecting the brand to see more growth over the next years.”

And according to the TOPHOTELPROJECTS database, this further expansion is already happening, with at least 6,743 new or updated rooms being delivered in the coming years across 38 global sites.

The pipeline will peak in 2024 with 12 sites – 32% of the whole, while prior to that, two further hotels will open by the end of this year and seven more next year. The remaining 17 properties have either yet to receive a completion date or will deliver in 2025 and beyond.

Asia ahead

In terms of locations, Asia takes the lion’s share with 18 hotels, while Europe is close behind on 13 and North America follows on six.

For individual countries, China leads the pack on 12 projects, with the USA in runner’s up spot on six sites and the UK completing the top three with three expected openings. City spread globally is fairly even, with only San Francisco on more than a single site, with two hotels.

Upcoming hotels

One of the Chinese additions will be the 150-key Radisson Red Changsha Xingsha, due for completion in Q3 2024. Another Asian opening will be Radisson Red Cebu Mandaue in the Philippines, which will form part of a new mixed-use development, the Astra Centre. The property will add 146 rooms to the RHG portfolio in Q2 2023. Amenities include two F&B outlets, Red Deli and OuiBar, plus the 24-hour Red Face Gym.

In Europe, the brand will debut in Greece with Radisson Red Mitropoleos Square Athens. Set to open in the second half of 2023, the site is a conversion of an old office building and will feature 100 rooms, 150 sq m of meeting space, and a fitness area. An all-day dining restaurant will be located on the ground floor with prime views of the local square. The highlight of the property will be its rooftop bar and restaurant with direct views of the Acropolis.

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

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Radisson Red is an upscale, select-service hotel brand that presents a playful twist on the conventional. The brand injects new life into hospitality through informal services where anything goes, a social scene that’s waiting to be shared and bold design that kickstarts the fun.