Radisson continues Greek odyssey

by | 06 Oct 2022 | Pipeline

Following a record growth year in Greece, Radisson Hotel Group will further expand in the southern European country with a raft of signings on the books.

The group opened three sites this year and signed a further four properties, leading international development activity in the country.

Radisson’s Greek portfolio now stands at seven hotels and resorts with more than 800 rooms in operation and under development.

First Red

In recent months, Radisson Hotel Group introduced several of its brands to the Greek market. It announced the signing of its first Radisson Red property in Greece, Radisson Red Mitropoleos Square Athens, set to open in the second half of 2023 and will see the introduction of its upscale lifestyle brand to the country.

A conversion of an old office building, the site will feature 100 rooms, 150 sq m of meeting space, and a fitness area. An all-day dining restaurant will be located on the ground floor with prime views of the local square. The highlight of the property will be its rooftop bar and restaurant with direct views of the Acropolis in association with a celebrity chef that will be announced in the coming months.

Exclusivity in Athens

Opening this November, The Social Kolonaki Athens Hotel, a member of Radisson Individuals, is a new addition to the group’s growing Radisson Individuals portfolio. The property will be the only branded hotel on Voukourestiou Street, the most upscale retail street in the centre of Athens. The seven-storey building with lively, urban interiors to match the hotel’s fashionable location will offer 24 spacious guestrooms and suites, including one presidential suite.

The hotel is expected to become a lifestyle destination with a trendy restaurant and bar area on the ground floor, a mezzanine breakfast area, and private dining facilities. The hotel lobby will be able to welcome all types of art events and social gatherings in the city.

Island debuts

The group also marked another milestone this year with the expansion of its resort portfolio with the addition of two resorts on the popular islands of Mykonos and Skiathos, joining the other island resort locations of Santorini and Crete where Radisson Hotel Group is already present.

Radisson Blu Euphoria Resort, Mykonos opened in May as the group’s first hotel and the island’s first core international brand in this destination. The hotel features 34 stylish rooms and suites that draw inspiration from the whitewashed architecture of the Cyclades. Most rooms offer views of the bay and the Aegean Sea, including the grand Euphoria Suite with its spacious terrace and private pool.

Radisson Resort Plaza Skiathos opened its doors in July as the island’s first internationally-branded hotel, located at Kanapitsa beach with 84 rooms and suites and decorated in a modern, minimalist style that offer views of the hotel pool or the sea. The resort can welcome weddings with its own on-site orthodox chapel and outdoor pool area that can hold receptions.

More potential

Elie Younes, executive vice president and global chief development officer at Radisson Hotel Group commented: “We believe strongly in the potential of the Greek market and its future growth prospects. Following the introduction of three new Radisson Hotel Group brands to the market in 2022, we see even more potential for us to expand together with our owners and investors. We thank our partners for their trust in Radisson Hotel Group.”

Elie Milky, vice president business development, added: “This has been a record year of growth for Radisson Hotel Group in Greece as we lead the market and outpace the competition. Our expansion strategy is well underway, and we are delighted to see tangible results with new signings and openings that enhance our footprint in the country further and contribute to Greece’s tourism development. We continue to expand our offering for investors as we find new opportunities and new properties under different asset classes, brands, and locations.”

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Radisson Hotel Group is one of the world's largest hotel groups with several distinctive brands and more than 1,400 properties in operation or under development globally.