Marriott bolsters Fairfield brand with Middle East and Europe entrance

by | 13 Oct 2022 | Pipeline

Marriott International will be debuting its Fairfield by Marriott brand in Europe and the Middle East by late 2023.

New openings include sites in Denmark, the Netherlands, Switzerland, France and Saudi Arabia.

European projects

European developments include Fairfield by Marriott Copenhagen North Harbour in the Danish capital. Expected to open Q3 2023, the dual branded site will feature 234 guestrooms devoted to the Fairfield by Marriott brand, and in the adjacent hotel, 81 guestrooms dedicated to the longer stay brand, Residence Inn by Marriott.

In the Netherlands, Fairfield by Marriott Amsterdam Schiphol Airport is due for delivery in Q3 2023. Slated to offer 175 guestrooms, it will be suited to those wanting to stay outside of the city and near the airport.

French fayre

Elsewhere, Fairfield by Marriott Bordeaux Train Station in France is expected to open Q4 2024. Just a short walk from Bordeaux-Saint-Jean railway, the hotel is expected to feature 191 guestrooms.

In neighbouring Switzerland, Fairfield by Marriott Zug is scheduled for a Q2 2024 opening. Plans for the 123-room property boast views of Lake Zug overlooked by mountains.

Saudi sites

The brand is also due to debut in the Middle East with two Saudi sites. The first, Fairfield by Marriott Makkah Al Naseem, is expected to open Q1 2025. Located in the Al Naseem district and set to rise in five towers, the 2,600-guestroom hotel will provide a convenient base for those visiting Mecca on pilgrimage or business.

The other Saudi opening is Fairfield by Marriott Makkah Ibrahim Al Khalil Road, due for delivery in Q4 2025. Also located in Mecca, the property’s design plans call for 1,376 expected guestrooms.

Interpreting design

Fairfield’s identity is focused on value, productivity, and a great night’s sleep, inspired by the heritage of the Marriott family farm. Its global properties offer a design aesthetic that is both calm and modern. Within Europe and the Middle East, the design has been interpreted to reflect the locale of the hotel.

The European design is inspired by Scandinavian style, which offers a light and bright aesthetic, and the Middle East properties are expected to have a layout tailored for the region, including prayer rooms and Qibla directional signage.

Onsite amenities

Each hotel’s public areas will serve as flexible social spaces to share and connect with other travellers, or to relax. The décor will use natural materials and carefully selected amenities. Each guestroom will feature comfortable beds, a shower and complimentary wi-fi.

The ‘Social Market’ food and beverage concept will offer a complimentary healthy breakfast, and in selected hotels, guests can enjoy a selection of cold and hot à la carte items in the evening. There will also be an onsite 24/7 market offering snacks and beverages.

Thoughtful consideration

Eric Jacobs, senior vice president and global brand leader, select brands, commented: “We are thrilled to launch Fairfield by Marriott in Europe and the Middle East, continuing the growth of this trusted brand. Fairfield is celebrated with a unique legacy in the Marriott Bonvoy portfolio. Built on principles of warmth, comfort, and simplicity, Fairfield hotels provide quality and reliability that travellers can look forward to globally.”

Satya Anand, president of Europe, Middle East and Africa, added: “We are excited to welcome travellers to the first Fairfield by Marriott hotels in Europe in Copenhagen and Amsterdam in 2023. The debut of the brand in Europe and the Middle East has been thoughtfully considered for each market, and we’re looking forward to delivering Fairfield’s iconic friendly service and warm hospitality at these new properties.”

Related Articles

Four Seasons looks towards Asia for forthcoming growth

Four Seasons looks towards Asia for forthcoming growth

Pictured: rendering of Four Seasons Osaka. Luxury brand Four Seasons Hotels and Resorts is turning its attention towards Asia for its hotel developments, with a majority of its pipeline dedicated to the continent. Historically, the Canadian company has concentrated on...

Wyndham maintains EMEA momentum

Wyndham maintains EMEA momentum

Further Greek sites will join the pictured Tryp by Wyndham Corfu Dassia. Wyndham Hotels & Resorts is continuing its growth trajectory across Europe, Middle East, Eurasia and Africa (EMEA), with further major projects in the pipeline. These will join the 550...

High speed hubs could revive Polish pipeline

High speed hubs could revive Polish pipeline

Pictured: Holiday Inn Horizon Hotel & Resort Szklarska Poreba. Polish hotel development prospects could receive a real boost with the construction of a high speed transport project between Warsaw and Łódź, integrating air, road and rail. The planned Centralny Port...

Pullman presses on with Chinese progress

Pullman presses on with Chinese progress

Accor’s upscale Pullman Hotels & Resorts brand is continuing to stretch its legs across Greater China. A new Pullman hotel development has just been signed for biomedical innovation hub Tianfu International Health Town, in the vicinity of Chengdu. New in Tianfu...

Marriott’s development pace continues to rise

Marriott’s development pace continues to rise

Pictured: The recent opening of Marriott International’s new headquarters in Bethesda, Maryland. Marriott International is continuing to up its development rate, with a further 14,000 keys added during Q3 2022. The latest signings included approximately 8,700...

Argentinian high end hotel pipeline slows as tourism strengthens

Argentinian high end hotel pipeline slows as tourism strengthens

Pictured: rendering of W Buenos Aires. The direction of Argentina’s premium hotel pipeline looks to be in stark contrast to a recent rebound in international visitors. With the South American nation lifting all covid restrictions for global travellers in recent...

Pin It on Pinterest