During the coronavirus crisis, as an innovation driver Kaldewei is setting new benchmarks with regard to keeping its partners in retail and trade informed.

With its “Lunch & Learn” concept, the premium manufacturer is offering bathroom professionals a digital training concept with which employees at specialist bathroom retail outlets and installation businesses can be optimally informed about news and innovations. On dates agreed in advance, participants receive information about new products and features that it has not been possible to present in person because of the coronavirus crisis.

The focus here is on the new bathroom solutions for barrier-free bathroom design and new installation systems for enamelled shower surfaces. It is moreover possible to provide employees with training in individual areas. To do this, Kaldewei is using modern communication methods as part of its digitalisation strategy and is connected live with its partners by video call. This allows both sides to interact with each other so that Kaldewei can respond directly to participants’ special questions and wishes. “We reacted very quickly to the dynamic developments arising out of the coronavirus crisis and we are delighted that in this way, we can continue supplying our partners with all the important information they need, and stay in touch with them,” says Brandi Bridges, Head of the Kaldewei Iconic World. On request Kaldewei will provide catering to participants during their digital training using an online delivery service. Dates and individual topics can be arranged by sending an e-mail to iconic.world[at]kaldewei.de or by contacting the relevant Kaldewei account manager. More information: http://www.kaldewei.com