Hyatt Place Montreal Downtown (imagery © 2022 Hyatt)
Hyatt has announced plans to open as many as 48 new hotels under its Hyatt Place and Hyatt House brands across the Americas, including 16 new markets, by 2023.
Adding to more than 470 properties already open across the Americas, Hyatt Place and Hyatt House hotels continue to thrive in leisure, urban, drive-to and mixed-use locations across the region.
Brand growth in the Americas
With an impressive 48 new Hyatt Place and Hyatt House hotels opening across the Americas by 2023, the region is set to welcome an additional 6,400 rooms from the two hotel brands. New markets for these brands include Montréal, Panama City Beach, Sacramento and Virginia Beach.
These plans further strengthen Hyatt’s net rooms growth, which was 19.5% in 2021, in part owing to Hyatt’s acquisition of Apple Leisure Group. These 48 planned hotels make up 9% of the group’s total pipeline.
In the Americas, Hyatt Place and Hyatt House hotels have seen an almost 400 basis points market share improvement in 2021 over 2019 and led occupancy rates across all regions and Hyatt brands. Leisure, urban and drive-to destinations have proven to be some of the top performing segments.
“The Hyatt Place and Hyatt House brands continue to perform incredibly well, especially among leisure transient guests, with leisure destinations commanding strong ADR,” said Jim Tierney, senior vice president, development and owner relations, Hyatt.
“With an eye toward recovery, we believe these hotels will remain attractive to leisure guests thanks to distribution, value, and amenities. For example, in Q4 2021, we saw business transient demand accelerate due to companies returning to the office and business travellers hitting the road again.”
“We continue to grow the Hyatt Place and Hyatt House brands in markets that matter to our guests and loyalty members, and in strategic locations where our owners and operators will see meaningful results,” Tierney continued.
“From leisure destinations to downtown locations, mixed-use developments to college campuses and airport locations, our pipeline of new properties demonstrates the strength and resonance of the Hyatt Place and Hyatt House brands with developers, owners, operators, and guests.”
New brand innovations
Hyatt strives to continually drive value for hotel owners and operators through its global distribution network and World of Hyatt loyalty programme.
The group launched its Global Franchise and Owner Relations Group (FORG) in March 2021 to provide dedicated focus to the performance of franchised hotels and their financial growth.
Hyatt Place and Hyatt House properties are set apart by their signature experiences, operational efficiency, customizability and innovations. Recent innovations include all-day mobile menus and the Digital Guest Compendium for a contactless experience.
Hyatt also introduced Room keys in Apple Wallet to properties including participating Hyatt Place and Hyatt House hotels.
Additions to the Hyatt portfolio across the Americas in 2022 and 2023 include the brand debut and opening of the first Caption by Hyatt hotel in Memphis. This hotel brand promises to pair the comfort and design of an upscale lifestyle hotel with the self-guided options of a select-service property.
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