Hyatt focuses on leisure brands for Middle Eastern pipeline

by | 15 Sep 2022 | Pipeline

Pictured: Grand Hyatt The Red Sea. Imagery courtesy of Hyatt Hotels Corporation.

Hyatt Hotels Corporation is responding to a cross-border travel resurgence in the Middle East with a vibrant pipeline of leisure segment properties.

At present, Hyatt’s portfolio in the Middle East currently includes 28 hotels, with an additional seven properties expected to open by the end of 2025.

Imminent openings

The first of two regional additions on the slate in 2022 is Grand Hyatt Kuwait, which is already partially open but will be fully operational later this year. This project marks the first Grand Hyatt hotel in the country.

The other imminent launch is the debut of the luxury and lifestyle Andaz brand in Qatar, with the 318-room Andaz Doha, slated for the fourth quarter.

Saudi surge

Hyatt then anticipates rooms growth of more than 80% in the Kingdom of Saudi Arabia by late 2025, with the expected additions of Park Hyatt Riyadh Diriyah Gate, the 430-key Grand Hyatt The Red Sea and the debut of Miraval The Red Sea, which will mark the luxury wellness brand’s first resort outside of the US, further strengthening Hyatt’s portfolio.

This expansion in the Kingdom of Saudi Arabia would be in addition to the current portfolio of six hotels including Hyatt Regency Riyadh-Olaya, Hyatt Place Riyadh Al Sulaimania, and Hyatt House Jeddah Sari Street.

Ambitious development

Ludwig Bouldoukian, regional vice president development Middle East and Africa for Hyatt International, said: “This ambitious development portfolio showcases our aim to grow our brands with intent as well as our commitment to strategic investments across the Middle East. This market remains a key focus for Hyatt, and one where we continue to observe a growing demand.

“The diversity of Hyatt’s brands, united through the World of Hyatt loyalty programme, allows us to showcase unique experiences to a variety of travellers across the region. Whether our guests and members are seeking the classic luxury travel experience, modern lifestyle, or select-service offerings, each of our brands delivers our standard of excellence.”

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