Hospitality Market Report: Best Upselling Deals 2022 by Oaky

Upselling became a real game-changer for many hotels in 2021. Oaky, the hyper-personalised upselling software, analysed the ancillary revenue results of its customers, identified the best seller deals and wrapped up these findings in the hospitality market report.

Upselling became a real game-changer for many hotels in 2021. Oaky, the hyper-personalised upselling software, analysed the ancillary revenue results of its customers, identified the best seller deals and wrapped up these findings in the hospitality market report.

Throughout 2021, the hospitality industry continued battling the lingering challenges of the pandemic. Low occupancy rates, revenue drop, staff shortage were among the most persistent ones. To cope with them, many hoteliers tweaked their approaches and incorporated upselling in their revenue management strategies. Although in 2022, the industry has started to bounce back, PwC, Skift and other industry research platforms have remained cautious in their predictions regarding the full industry recovery.

The good news is that automated pre-arrival upselling can help hotels get back on track faster and maintain profitability even during low demand. As Oaky’s report shows, upselling is a straightforward way to maximise earnings by making the most of the hotel’s potential.

In times of staff shortages, upselling software has proven to be an effective tool to decrease the workload for hotel teams and enable them to do more with scarce resources. With automation, you can implement your upselling strategy across all the properties in your portfolio via a chain dashboard, easily distribute ideas for creative deals and fully streamline the process of upselling (sending out pre-arrival emails, reporting, etc.). To drive more actionable insight, take a look at the upselling results of Oaky’s customers in the EMEA and APAC markets.

EMEA Upselling Results and Best-performing Deals

Looking at the EMEA region, let’s zoom in to the UK market. A hotel in downtown London generated an impressive £350K in approved revenue through upselling. As Oaky software automatically sends upselling deals to each guest pre-arrival, it makes sense to measure the effectiveness of each email in terms of how much revenue it brings. Thus, the best performing hotel in terms of revenue generated per pre-arrival email became a hotel located in Edinburgh with an average of £9.28 per email.

The best performing deals included ‘Breakfast throughout the stay’, ‘Late check-out’, and ‘English breakfast’. The most popular room upgrades were ‘Suite on the top floor’, ‘Suite’, and ‘Garden or river view room’.

APAC Upselling Results and Best-performing Deals

Looking at the results of the APAC market, located on the other side of the world, a conclusion can be made that upselling is universally beneficial no matter the location.

A top-performer hotel from Singapore generated $340.3K ($14.77 per email on average). A luxury resort, which hit $20.5K in approved revenue, had the highest average revenue per email sent at $221.66.

Upselling preferences of the APAC guests differed from those in the EMEA. That said, APAC travellers were opting for ‘Credit for F&B’, ‘Secure parking’, and ‘Playground access’ upselling deals most often. Upgrades to the ‘Executive room’, ‘Executive King Suite with Lounge Access’, ‘Deluxe King Room’ topped the list of the best-performing room upgrades.

To learn about other markets, download the full hospitality market report.

How to get started with upselling?

The easiest way to kick off your upselling efforts is to apply automation. For instance, Oaky allows you to streamline the process of upselling and maximise revenue through its robust functionality. With Oaky’s guest segmentation, personalisation and other features, you can rest assured that the right offer will be delivered to the right guest at the right time, leading to the best upselling results and maximised guest satisfaction.

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