Hilton continues Chinese charge for multiple hotel brands

Pictured: rendering of Hilton Shanghai Jingan. Imagery © 2023 Hilton.
Hilton Worldwide has signed for many new hotels in China in the first half of this year, marking continued growth across multiple brand categories.

The forthcoming properties are strategically located in ancient capitals, cultural hotspots, holiday resorts and wellness retreats.

Sichuan wellness

One of the recent agreements is for Conrad Qingcheng Mountain. Slated to open in 2027 in the Sichuan province of Dujiangyan, the hotel will be located near Qingcheng Mountain, a UNESCO World Heritage site renowned for its secluded location and lush landscapes.

The hotel will feature 180 rooms, all equipped with private hot tubs, as well as a luxurious spa, a fitness centre and swimming pools, in addition to a variety of other wellness offerings. The property is purposefully designed to create a sanctuary where guests can meditate, relax and focus on their wellbeing.

Shanghai signatures

Two Hilton Hotels & Resorts will open in Shanghai, one downtown and the other in an emerging development zone.  

Scheduled to open in 2024, Hilton Shanghai City Centre will be steps away from major transportation hubs, the central business district and city landmarks, including the Jing’an business area, People’s Square and the Shanghai Exhibition Center. When open, the 382-room hotel will further enhance the flagship brand’s presence in this key city.

Hilton Shanghai Jing’an will be located in the Shibei Hi-Tech Park of Jing’an District, an emerging precinct and innovation hub. Scheduled to open in 2025, the 250-room hotel will offer dining options and a 1,000 sq m ballroom.

Curated Curios

Hilton’s lifestyle brand Curio Collection by Hilton seeks to immerse guests in one-of-a kind experiences, inspired by a unique story in the world’s most sought-after destinations. Slated to join the soft brand in 2024, The Puyuan Hotel Yantai, Curio Collection by Hilton will be located on the coast of Shandong province. Marking the brand’s first hotel in north China, the hotel will feature 111 rooms and ocean views.  

Located in the Zhejiang Province of Anji, A Thousand Moons Anji, Curio Collection by Hilton is just a 10-minute drive from Dazhuhai, the largest bamboo-themed eco-tourism area in southeastern China. Inspired by mountainscapes, the hotel invites guests to rediscover the essence of time in a poetic, elemental escape. The hotel is scheduled to open in 2025 with 115 rooms.

Popular destination access

Hilton’s upscale focused-service brand Hilton Garden Inn has been growing rapidly in recent years and recently celebrated the opening of its 50th hotel in Greater China, Hilton Garden Inn Beijing Daoxiang Lake. Two newly signed projects are scheduled to open in 2024, strategically located along high-speed rail lines which provide easy access to popular travel destinations.

The 210-room Hilton Garden Inn Hangzhou Grand Canal will be centrally located in Hangzhou’s historic Gongshu District, steps away from the Hangzhou North Railway Station and the Beijing-Hangzhou Grand Canal. While the 207-room Hilton Garden Inn Chengdu Chenghua will be sited in Chenghua District, one of Chengdu’s five historic neighbourhoods that are rich with local life and culture, carrying deep imprints of the ancient Bashu Culture.

Unparalleled options

Kevin Jacobs, CFO and president, global development, Hilton, said: “Hilton’s brand portfolio offers owners unparalleled options and solutions that leverage evolving opportunities, while delivering stable returns amidst ever-changing market dynamics.

“In China and across our global portfolio, we are focused on strategic brand deployment and organic growth, and the robust signings from the first half of this year reaffirm owner confidence in our brands across the luxury, lifestyle, full service and focused service categories.” 

Openings every three days

Matt Schuyler, chief brand officer, Hilton, added: “Hilton leads China’s vibrant hospitality industry with 512 operating hotels in over 170 destinations with another 700 hotels in the pipeline.

“We take great pride in this slate of recent signings as we further expand our brand presence across major cities and emerging destinations. Today, Hilton opens a new hotel in Greater China every three days on average and is well positioned to cater to an expanding guest base in countless destinations with brands that fit the needs of the modern traveller.”