edyn nabs NH site in London for conversion

by | 09 Sep 2022 | Hotel Projects, Projects

Pictured: renderings of Locke Kensington’s parlour and guestrooms.

edyn is to expand its Locke extended stay lifestyle brand with the acquisition of an NH hotel in London’s exclusive Kensington and Chelsea district.

The site’s conversion into a 121-key design-led aparthotel is due to complete in June 2023.

European momentum

The property will be edyn’s sixth Locke in London, joining Kingsland Locke, Buckle Street Studios by Locke, Locke at Broken Wharf, Leman Locke, and Bermonds Locke. The acquisition adds further momentum to edyn’s growth in Europe, with new properties under development in Berlin, Zurich, Lisbon, and most recently in Munich with the opening of Wunderlocke in the city’s Sendling district.

The Kensington hotel’s apartments will range from studios to one- and two-bed open-plan living spaces. The lobby and common areas will be complemented by a bar, restaurant, co-working space, meeting areas, and private gardens.

Art deco design

The hotel is being designed by London-based architects and designers Atelier Ochre, alongside interior design specialists House of Dré. Their mandate is to create beautiful, authentic, and liveable spaces for both hotel guests and the local community.

Drawing inspiration from the art deco style of Derry & Tom’s Department store and the golden age of Kensington, the design channels a glamorous mid-century aesthetic complete with green spaces and a carefully sequenced guest journey, with a contemporary approach which should reflect the wants and needs of modern travellers.

West London first

Stephen McCall, CEO at edyn commented: “I’m very proud to announce edyn’s first acquisition in West London, underlining our commitment to our dynamic home market as we continue to build our presence across the city and broader Europe with all of our brands. London remains one of Europe’s most desirable destinations, with demand for hotels in June hitting its highest level in almost three years.

“Locke’s innovative hybrid model, which blends apartment living with high concept design and a range of immersive cultural experiences, has proven its appeal across Europe and this acquisition marks the latest chapter in the brand’s growth story.

“edyn is perfectly placed to capture the growing demand for this type of hospitality, which has been fuelled by the post-pandemic recovery in travel demand, rising sustainability concerns, and a greater emphasis on the experiential aspects of travel. We are excited for the future and for our continued growth.”

For more insight into edyn’s development strategy, read our recent interview with McCall here.

Related Articles

Marriott inks deal to bring W hotel to Saudi

Marriott inks deal to bring W hotel to Saudi

Marriott International, Inc. and King Abdullah Financial District Development & Management Company (KAFD DMC) have announced the signing of an agreement. The agreement will see a new property from the Marriott brand W Hotels open within KAFD - a popular business...

IHG inks agreement with Kajima to open Karuizawa Holiday Inn

IHG inks agreement with Kajima to open Karuizawa Holiday Inn

The Karuizawa Holiday Inn will be the tenth hotel under the Holiday Inn brand family in Japan.  IHG and Kajima look to long-term future The project is IHG’s first agreement with Japanese real estate developer Kajima, and marks the first step in a broader...

Project of the Week: Park Hyatt London River Thames

Project of the Week: Park Hyatt London River Thames

An unusual destination for luxury living  London’s first Park Hyatt will be located at One Nine Elms, in the south-west of London. The building’s SW8 postcode isn’t one typically associated with luxury, however the 42-storey tower promises unparalleled views across...

SHA Wellness Clinic launches healthy living island in Middle East

SHA Wellness Clinic launches healthy living island in Middle East

SHA Emirates will be located in AlJurf, an enclave on the coastline approximately halfway between Abu Dhabi and Dubai. The next stage for a wellness leader The wellness island marks the next step in SHA Wellness Clinic’s global expansion plans, after fifteen years...

Nobu Hospitality reaches 40 hotel mark with Ho Chi Minh venture

Nobu Hospitality reaches 40 hotel mark with Ho Chi Minh venture

The project is Nobu Hospitality’s 40th hotel and will be its second opening in Vietnam, following the announcement of Nobu Hotel, Restaurant, and Residences Danang - the first Nobu residential project in Southeast Asia. A milestone achievement Nobu Hotel Ho Chi Minh...

ABOUT THE CHAIN

 

Comprised of an in-house multidisciplinary skillset, creative culture and commitment to the unorthodox, Edyn aims to redefine hospitality by pushing its boundaries.

[showlayout id=510774]

[et_pb_blog_extras posts_number=”6″ include_post_tag=”74431″ blog_layout=”full_width” excerpt_length=”0″ show_more=”off” show_author=”off” show_date=”off” show_categories=”off” show_comments=”off” module_class=”blog-sidebar-list” _builder_version=”4.17.4″ _module_preset=”default” header_text_align=”left” header_text_color=”#58585A” header_font_size=”16px” meta_text_align=”left” background_color=”#ffffff” locked=”off” global_colors_info=”{}”][/et_pb_blog_extras]