Accor brings Handwritten to Croatia
Chris Bown
20 Nov 2024
Accor’s Handwritten Collection is expanding around the world, signing an eclectic mix of independent hotels in interesting places
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Accor’s Handwritten Collection is expanding around the world, signing an eclectic mix of independent hotels in interesting places
Handwritten Collection, Accor’s collection brand, is continuing its growth trajectory in Europe with a series of upcoming openings that will mark the brand’s debut in Albania (Tirana), Cyprus (Nicosia), Germany (Düsseldorf), Romania (Bucharest) and Benelux (Zeeland and Vielsalm).
To the east of Europe, Romania is now opening up as a new destination for EU travellers, with hotel brands following the money.
Investors continue to appreciate the value of hotels in Paris, where the French capital has delivered consistently strong operational performance, recovering fully after the pandemic.
One of Accor’s newest brands, Handwritten Collection is making its U.S. debut with the summer 2024 opening of Hotel Stratford San Francisco.
A strong performance during 2023 at Australian hotels has encouraged developers to take a closer look at the sector, and the big brands are signing up to new hotel projects, as they move from planning to construction
With its roots in Europe, Accor is further deepening and broadening its presence with a strong roster of hotel openings across its Premium, Midscale & Economy brands
Accor has signed a cooperation agreement with Mardi Holding, one of Georgia’s largest development companies, to open a Handwritten Collection hotel on the Black Sea coast in Batumi.
Accor is strengthening its presence in Italy with the signing of a new franchising agreement with PPN Hospitality.
Accor has partnered with Global Premium Hotels Limited to debut its Handwritten Collection brand in Singapore.
Accor has introduced soft brand Handwritten Collection, with 13 global sites already on its books.
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