Accor inscribes Handwritten Collection into Georgia

Accor has signed a cooperation agreement with Mardi Holding, one of Georgia’s largest development companies, to open a Handwritten Collection hotel on the Black Sea coast in Batumi.

Due in 2026, Handwritten Collection Batumi will occupy a new building on a territory of 80,000 sq m and offer 197 spacious rooms, including suites.

Convenient location

The hotel’s infrastructure will feature a modern fitness centre, a gastronomic restaurant and meeting facilities.

Sited within a 20-minute drive from Batumi International Airport and a 10-minute drive from the central railway station, the property’s convenient location will allow guests to visit the main recreational and tourist areas of the city.

Regional first

Alexis Delaroff, chief operating officer of Accor New East Europe, said: “We are proud to announce the signing of a Handwritten Collection property in Batumi – the first hotel under the exquisite Handwritten Collection brand in our region. It was created for travellers who value emotional travel experiences and the leading hospitality trends. In addition, the new brand is aimed to support independent and boutique hotel owners looking to boost their global profile, attract international audiences and grow their revenue without losing their identity.

“We are confident that hotel openings under the new international brands will help boost the dynamically developing tourism sector of Georgia and are delighted to provide the local community with a unique hotel that meets traditional local needs and the high standards of an international brand. I am grateful to our partner Mardi Holding for this excellent opportunity to implement another landmark project in Georgia’s main Black Sea resort.”

Panoramic pool

Nugzar Berishvili, managing partner at Mardi Holding, commented: ”In partnership with the esteemed hotel operator Accor, we are pleased to introduce a brand new hotel experience in Batumi and Georgia.

“Unique and stylish residences alongside extraordinary hotel facilities are designed for our investors and guests. We truly believe that our project with a panoramic heated swimming pool will become one of the highlights of Batumi.”

Georgian pipeline

Accor is making a concerted effort to expand in Georgia, with a positive pipeline in progress.

Another Batumi addition will be Novotel Living Batumi, bringing 316 keys online in Q3 2025; meanwhile in the country’s east Mercure Telavi Resort will deliver 124 keys in 2025; plus to the south, the 120-room Movenpick Kobuleti will arrive in Adjara in 2028.