B&B expands in Germany
Chris Bown
30 Sep 2024
Budget hotel brand B&B has taken another step forward in its expansion in Germany, signing a deal to add 30 hotels.
Budget hotel brand B&B has taken another step forward in its expansion in Germany, signing a deal to add 30 hotels.
By adopting a flexible approach to acquiring new properties, B&B Hotels is expanding across Europe, with the UK its newest market.
Luxury hotel brands have been growing their presence in the Spanish hotel market, and are now being joined by midscale and economy brands, as locally owned and family run hotels decline.
B&B Hotels has put a range of measures in place to reassure guests as it looks to make the most of lockdown restrictions easing across France.
Goldman Sachs’ budget hotel brand is planning to expand well beyond its current portfolio of 518 hotels.
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